Trax Retail Secures $50 Million in Funding from Deutsche Bank

Trax completion of a $50 million venture debt investment from Deutsche Bank Private Credit & Infrastructure made headlines in Yahoo! Finance, VC News Daily and other major financial outlets.

The funding enables Trax – which currently serves 32 of the top 50 global CPG brands – to accelerate its investment in Signal-Based Merchandising and continue to revolutionize AI-Driven Merchandising and Image Recognition to drive ROI for brands and retailers.

“We are thrilled to partner with Deutsche Bank, one of the leading global banks,” said Justin Behar, CEO of Trax. “This funding is recognition of the progress Trax is making to serve a broader set of CPG customers in new and valuable ways and supports our continued growth efforts and path to profitability in 2024.”

“Trax is leading the way in serving CPG companies globally on their most critical retail execution needs,” said Alexander Gorokhovskiy, Head of North America Venture and Corporate Direct Lending at Deutsche Bank. “We are proud to partner with Trax and support the next phase of their journey.”

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