Trax has launched Trax Connector on the Salesforce AppExchange. Trax Connector allows companies using the Salesforce Consumer Goods Cloud to use computer vision technology. Companies can assess retail execution to help drive positive shopper experiences, helping to unlock revenue opportunities at the point of sale.
Trax Connector provides Salesforce Consumer Goods Cloud customers with many benefits.
Sales professionals can use real-time data to help pinpoint what is happening in-store using our granular retail shelf data sets. The benefit of this is to remove the problems surrounding self-reported data.
Teams can get precision execution utilizing rich data and AI technology designed to target the highest value opportunities, which allows businesses to drive additional ROI for their commercial teams.
Businesses can use Trax Connector to drive unmatched insights, which will help to enrich performance management processes. These processes and advanced analytic models will help generate high-quality, granular retail execution data.
The integration between Trax and Salesforce is simple and streamlined, and the integration can be done simply through the AppExchange downloadable package.
Kishan Chetan, SVP of retail consumer goods at Salesforce, noted: “CPG and retail companies must seek greater insights to drive growth in an increasingly disrupted and competitive environment.” He also said: “Trax’s ability to digitize the retail shelf and provide trusted insights on current in-store conditions directly to sales teams through the Salesforce platform enables companies to make highly informed decisions about their retail strategies.”
David Gottlieb, chief revenue officer at Trax, stated: “Having Trax’s computer vision technology available within the Salesforce Consumer Goods Cloud is a win for CPG companies and sales reps.” He said, “Not only does the technology transform shelf data into revenue opportunities for brands, but it allows CPG sales reps to focus on execution rather than data collection which is a more efficient use of their time.”
For those that are interested, Trax Connector is now available on AppExchange at: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000IEUbpUAH
You can also read the full press release at Yahoo Finance: https://finance.yahoo.com/news/trax-announces-trax-connector-salesforce-130000000.html