Retailers are looking towards artificial intelligence (AI) such as image recognition technologies to help enhance sales staff productivity as well as make them be more competitive against their peers.
Alexander Laugomer, project manager digital merchandising at consumer and industrial goods firm Henkel, says: “The major benefit of the AI technology is that it not only provides us with information on our own and our competitors’ products, but it also gives us an actionable report straight to our mobile devices.
“This allows our sales reps to improve our brands’ situation in-store there and then, without the time-consuming task of manually compiling data.”