On the Right Trax – Trax

On the Right Trax

Trax is aiming to transform the health of every shelf. Retail World attended its recent Innovation Day Melbourne to find out how.

Today we are at a stage where the focus is on data, analytics and building insights and intelligence for the customers and shoppers and manufacturers, tells Trax Managing Director APAC Sameer Dhingra to Retail World.

The focus in five years’ time, but also every day that passes, is towards creating a platform which focuses on enhancing shopper experiences.

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