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Israeli Innovators Transform How the World Buys and Sells

Whether it’s transforming mobile shopping, digitizing supermarket shelves or creating autonomous stores, innovators are leveraging cutting-edge technologies to disrupt the $30 trillion global retail market.

As retailers and manufacturers embark on a digital transformation, they want to enable new experiences based on having granular data about what’s happening at the SKU-person interaction level. In order to that, you need to digitize the physical asset. – Mark Cook, VP of Retail at Trax

Using image recognition and deep learning technology, Trax Retail aims to provide brick-and-mortar stores with the same understandings and insights of customer interaction as their e-commerce partners and rivals.

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