‘Human’ bots are chatting up customers – Trax

‘Human’ bots are chatting up customers

KPMG and the Consumer Goods Forum have just released research revealing that retail and manufacturing executives are investing significantly in.

According to the research, usage of techniques such as predictive analytics, customer path to purchase analytics and artificial intelligence (AI) are expected to double over the next two years to 59 per cent, 54 per cent and 43 per cent respectively

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