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The Future of Computer Vision: Q&A with Trax

In this thought-leading Q&A, Martin discusses with RetailTechNews the work Trax is doing with retailers, why the industry is adopting computer vision technology, and how retailers can make the most of this tech.

“Trax gives companies a fully digitised shelf and breakdown of performance so once optimised, the data can allow companies to identify the best product assortment for a store, understand the best location for a product and the best displays, as well as what pricing and promotion strategies are likely to succeed.

Once all of this these things are realised, retailers and CPGs can make the necessary changes and, ultimately, improve profitability. They can reduce hours spent on auditing, reduce errors, increase productivity of sales reps and, therefore, increase sales.”

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