Focus on shelf digitalization, Trax’s path to data insight

Yibang Power sat down with Trax’s own Nancy Wang, Managing Director of Greater China to conduct an in-depth interview discussing the emerging role of in-store digitalization and shelf data in China’s New Retail revolution.

Trax’s technology provides a set of concise management process auxiliary solutions, Wang elaborates, and the core goal to be achieved is to improve the brand owners' control of offline retail channels, so as to optimize internal business decisions. The sales representative can save the time of manual data collection in the process of inventory, inspection, goods handling and sales, and focus all time on communication with sales and stores.

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