How Far Will Shiny Digital Tools Take Global Beverage Giants?

How might tiny companies with cutting-edge data analysis tools assist multinational beverage concerns in competing for valuable shelf space? A recent article in Forbes notes that this year, beverage giant Coca-Cola (NYSE:KO) is replacing its system of periodic manual store shelf audits with technology from Singapore-headquartered retail analytics start-up Trax.

The time-consuming manual audit system, in which field representatives physically visit stores and count bottles, can take months to return valuable information on retail inventory movement and competitor product placements.

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