How might tiny companies with cutting-edge data analysis tools assist multinational beverage concerns in competing for valuable shelf space? A recent article in Forbes notes that this year, beverage giant Coca-Cola (NYSE:KO) is replacing its system of periodic manual store shelf audits with technology from Singapore-headquartered retail analytics start-up Trax.
The time-consuming manual audit system, in which field representatives physically visit stores and count bottles, can take months to return valuable information on retail inventory movement and competitor product placements.