The Motley Fool Industry Focus team dives into bespoke tech services which help the biggest beverage and packaged-foods companies gain real-time insight into grocery aisle trends.
The more immediate feedback that a company like Trax can offer, that can pretty substantially impact the sales for the areas where things are optimized. It can affect growth.
Trax helps companies by using a process which is extremely interesting. A field rep now goes in and takes a picture. That picture is uploaded to a server, which then pummels the image and related images with a lot of data and provides analytics to a company like Coke … It provides all kinds of intelligence that the big consumer packaged goods companies haven't had access to.