Online retailers are continuing to innovate their services to drive consumer shopping habits to online platforms - whether it's receiving products an hour after purchase, or drone deliveries. However, one of the biggest hurdles to overcome for ecommerce sellers is still the attraction of the physical store.
Research from PWC suggests that interaction with the physical product is still a strong driving factor in the purchasing decision for the majority of consumers. This means retailers and brands must make this experience count and focus their efforts in converting footfall into sales.
New technologies such as real-time tracking systems and scenario modelling are giving the physical stores a level playing field with the virtual.