Virtual LEAD Marketing Conference

About the event

Trax is delighted to be part of the Virtual LEAD Marketing conference, a digital event produced and hosted by CPGMatters.

This special summer edition of LEAD features sessions covering all aspects of LEAD (Loyalty, Engagement, Analytics, and Digital Applications) through the lens of today’s special circumstances. It will be broadcast between 11:00 a.m. and 2:15 p.m. EDT on Wednesday, August 12.

As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own offices or homes. They have the option of attending the entire event, or simply logging in for the sessions that interest them. Additionally, alll sessions will be recorded and made available to conference registrants for on-demand playback at a later date.

Speakers and session topics include:

11:00 a.m. EDT –  Improve Consumer Engagement and Drive ROI in the Stay-at-Home Economy (Stephan Zoder and Swati Sinha of Reltio)

11:50 a.m. EDT – Retail’s New Normal: How Brands and Retailers Must Structure Plans Post-Crisis (David Gottleib of Trax)

12:40 p.m. EDT – From the Inside Out: How to Safely Stage “Live” Brand Events during the Pandemic (Clare Wynne of M2W Inc. and Rod Collins of Bulldog Billboards)

1:30 p.m. EDT – Data as Your Secret Weapon in Uncertain Times (Sean Byrnes and Jerry Stephens of Outlier)

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