Global brands and retailers alike will converge at Smart Retail Shanghai 2019, one of China’s largest New Retail platforms for B2B networking and technology, to unite in the country’s economic heart seeking to reshape the vision of retail. The event provides delegates with leading industry insights, both locally and globally; access to visionary thought leadership; introduction to trailblazing technology; and new opportunities to inspire connectivity with today’s shoppers.
Meet Trax at Booth R15
At Smart Retail 2019, meet Trax at booth R15 to learn how global and local CPG brands in China are gaining a comprehensive real-time view into store and field force performance across all retail chains.
Keynote: Digitizing the Physical World of Retail
Mike Wang, VP of Greater China, Trax | September 19 | 2:20 – 2:40 PM
Retail has changed more in the last 3 years than in the past 30. Emerging technologies driving the transformation of New Retail have ushered in newfound operational efficiencies across organizations and near-seamless connectivity to consumers, but inefficiencies and costly gaps are still hampering current in-store execution practices across the retail landscape.
Join Mike Wang, VP Greater China at Trax, in his keynote to learn how CPG companies with a strong culture of execution excellence turn strategy into action for their shoppers, plus insight to how:
- Computer Vision technology is digitizing physical stores to transform store and category management
- Shelf data provides the missing link to understanding the effectiveness and authenticity of marketing promotions and pricing compliance