NRF 2018 – Retail’s Big Show

About the event

We’re excited to be at NRF 2018 – Retail’s BIG Show at New York City’s Jacob.K. Jarvis center! Get one step closer to frictionless retail with Trax’s computer vision & IoT powered store management solutions.

Digitize the world of retail to unlock potential in every shelf

Time-starved shoppers today, demand to have the right range, right price, right promotion, all within an intuitive experience in stores. See how our unique store management solutions help retailers accelerate every store to be more productive, profitable and future-proof.



Get up close with game-changing technology

Computer Vision | IoT | Sensor Fusion | Augmented Reality | Real-time Shelf Management

Catch us at our main booth (#2883) and at the Innovation Lab for a glimpse into the latest and greatest in retail tech, hands-on product demos and more.


Trax and Google at NRF 2018

What happens when you get two powerhouses of machine learning plugged into the world’s most sophisticated Computer Vision platform for retail? Trax and Google are joining forces to create technology that enables retailers to  capture real-time shelf conditions, improve operational efficiency and uncover shelf opportunities to drive growth.

And this future-proof infrastructure is secure, global, high-performance, cost-effective and constantly improving. So  you can deliver the best shopping experience in every store. Drop by at the Google booth #953 to see our store management solution in action.



Attend our panel session featuring Trax CEO, Joel Bar-El

In an ever-evolving retail environment, innovation is paramount for companies to stay relevant in the market. Take a deep dive with Joel Bar-El, CEO, Trax as he takes to the stage with a panel to discuss how disruptive opportunities are identified, promoted, and taken to market, and how to create “Intrapreneurship” – the process of fostering originality within an organization.


Reserve some time with us at NRF

We’d love to meet you at NRF. Just give us some of your details, and one of our executives will get in touch with you to help you reserve the best time slot. See you in NYC!

Reserve some time with Trax at NRF 2018

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