Kraft Heinz Germany shares insights of their Perfect Store program with Trax at the ECRTag Congress

About the event

Over 600 technology and retail industry experts from the globe joined the insightful ECRTag Congress on September 22nd and 23rd to discuss how brands can improve their agility and embrace consumers’ shifting behaviors in the post-pandemic era.

In the Trax session, Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany talked about key challenges CPG brands face every day and how Trax solutions support them to optimize in-store execution, drive field force efficiency, and realize their Perfect Store. 

If you missed the event, you can watch the session recording instead.

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