About the event
Growth in the beer market has been slowing over time, but it's anything but stagnant. While people are generally buying less beer, the breadth and depth of the beer category is constantly evolving. Brewers don't just need to produce different beers to meet changing consumer taste; they need to market and position their brands smarter.
Join Trax at International Beer Strategies 2019 to explore how new technologies bring manufacturers a clear picture of the ever-changing shelf and visibility to sales execution in-store.
Trax at International Beer Strategies 2019
The International Beer Strategies Conference unites big brewers and craft artisans alike this 2019 to address the fierce challenges faced in the beer industry and explore new opportunities and best practices to increase market share.
Experience Trax's live image recognition-powered demo that digitises beer products in real-time down to the SKU level to deliver granular shelf intelligence CPG companies never had access to before.
Glass Half Empty? Achieving Excellence in On and Off-Trade Execution
John Lloyd, Client Advisory Partner at Trax | 8 May | 2:15pm
Join John Lloyd, Client Advisory Partner at Trax as he takes the main stage to discuss a new, continuous data source to understand the key drivers of brand choice. Learn how to:
- Improve productivity in measuring brand presence and on-shelf availability off-trade
- Enhance insights into the drivers of category sales and brand market share
- Uncover the growth opportunities in the convenience channel
- Win the cold war - optimising chiller cabinet sales
- Optimise shelf presence and trade marketing spend