Food & Beverage Innovation Forum 2019

About the event

FBIF is one of the most influential F&B industry conferences in China. Over the years, the Forum has provided a platform for exhibiting creative ideas and successful business cases that have given decision makers in the F&B space valuable insights into future trends.

Meet Trax at Booth A29 to learn how:

  • Computer Vision technology is digitizing physical stores and transforming store and category management
  • Trax is making in-store execution effortless with a comprehensive real-time view of store and field performance across all retail channels
  • Shelf data provides the missing link to understanding the effectiveness and authenticity of marketing promotions and pricing compliance

Marketing Innovation Keynote: How Brands Get the First Moment of Market Truth

Nancy Wang, Managing Director of Greater China, Trax | 25 Apr | 9:45am

When it comes to winning in the store, CPG companies with a strong culture of execution excellence turn strategy into action for their shoppers. This means keeping the shopper at the forefront when creating merchandizing directives that prevent frustration from out of stocks (OOS), hard-to-find items or incorrect prices. But most consumer goods companies still struggle to see what’s happening on the shelf in the moment of truth.

Trax helps consumer goods companies establish the First Moment of Market Truth and win in China's new retail. Join the session to learn more.

Meet us at Booth A29