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Drive Continuous Improvement at Shelf with Trax-Nielsen Shelf Intelligence
It’s no secret that the shelf is more crowded than ever, with new product launches aggressively stealing space and outpacing sales. Product shelving optimization is more critical than ever to brand and category growth in the consumer goods industry. In this webinar organized by the Category Management Association, you will understand how ongoing shelf measurement combined with predictive analysts help you perfect your shelf strategy and drive profits.
Matt Holland, Vice President, Commercial Lead, Trax | Patty Gregory, VP, Shelf Intelligence at Nielsen
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