As consumer preferences change and competition for shelf space intensifies, retailers and manufacturers need to provide more segmented, targeted shopper experiences to drive greater revenues. But lack of sufficient data about store-level execution and an inability to continuously track planogram compliance make this challenging.
Computer vision technology allows retailers and manufacturers to compare images of the actual shelf or a “realogram” with the planogram for each category, and thus measure power statistics like OOS, low facings and compliance.
Providing today’s consumers with a delightful shopping experience requires retailers to go back to basics and execute the fundamentals around shelf effectiveness well.