BOPIS (buy online, pick-up in store) or click-and-collect shopping has been growing in popularity in recent years.
However, the COVID-19 pandemic has turbocharged adoption. According to a May 2020 report by McKinsey, the use of BOPIS grew 28% year-on-year in February.
This change in consumer behavior could be here to stay. McKinsey found 56% of consumers intend to continue using BOPIS in the future, while Adobe Analytics found a full 30% of online consumers prefer BOPIS or curbside pickup over delivery.
In this whitepaper we discuss:
- How to keep customers satisfied while shifting to a more robust e-commerce model
- The complexities Retailers and CPG brands experience from BOPIS
- How real-time visibility on the shelf ensures for Retailers and CPGs that products are in-stock
- How accurate and timely shelf data coupled with powerful analytics can contribute to a successful BOPIS program