Digitize every product in every aisle
Pioneering a new way forward for the retail industry, we take in-store images and turn them into granular, actionable insights at a global scale.
Cloud IR features
Key advantages to drive success
Breakthrough compliance monitoring
Pinpoint deficiencies, uncover fundamental causes, and implement strategic action plans across categories, customers, and field operations.
Track any KPI
From two KPIs to thousands, Cloud IR gives your team visibility into what matters most. From assortment compliance up to the most granular level: per category, per retail partner, per store type, per product hierarchy, per store, per SKU, you name it!
Supporting management and field teams
A management solution developed to empower, motivate, and support field teams every day, while giving confidence that your teams are on the same page; making smarter, more accurate decisions from store to headquarters.
How Cloud IR works
Empower field reps to succeed
Through Trax’s proprietary mobile app, in-store photographs are captured by field teams from manufacturers, independent auditors, or Trax’s flexible, dedicated workforce. The app gives easy-to-use instructions on shelf, display, cooler, aisle and any location in-store, so field teams get everything they need to realize the KPIs and objectives in each store they visit. With the puzzle mode grid and image quality enhancement features, the app guides the rep through specific angles and avoids blurry images.
Within minutes of uploading images, the field force reps receive a list of KPI performance, as well as a list of critical corrective actions to perform in order to close execution gaps, achieve store visits and build better customer relationships with each visit. The rep can easily report on any issues, as well. Once any issues are corrected, the rep can take new images, providing a new KPI report.
Detecting data anomalies and image stitching
In real time, the images are loaded into the cloud and Trax’s data warehouse monitors images for any data anomalies, applying advanced image techniques to fine tune image capture. The stitching engine the pieces together in-store images for a single reference frame to digitally represent the full store experience. With the fine-grained recognition engines, Trax identifies every SKU on shelf and transforms those into shelf insights.
Delivering granular data and results
In a single place with easy-to-interpret visualizations, Trax gives you a dashboard view of all visits and you can easily monitor KPI performance to the product level. Dig deeper at the store level and visualize the shelf exactly the way it was, highlighting SKUs from your brand, as well as competitors, giving a full planogram analysis for the retailer.
In a few clicks, you can understand what drives results thanks to a breakdown by pillar, retailer, channel, or category.
Securing the right go-to-market at your fingertips
Plus, Cloud IR can be combined with additional data integrations to surface new opportunities and enable a more data-driven go-to-market strategy.
The numbers speak for themselves
Case studies
Our client success stories could be yours
Connect with us
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