Role: Procurement

Procurement is a fundamental role at any CPG or retailer and is an audience looking for very transparent information. Whether you’re going through the RFP process, looking for more information, or preparing for price negotiations, we have the insights to help you make the best decision for your brands retail execution strategy. Find all the latest industry insights related to retail procurement and also explore our case studies where you can garner tips and advice from our existing work with customers.

Blog

Case Study

Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy

As grocery prices persist at elevated levels, consumers are stepping into 2025 with a blend of cautious optimism and economic apprehension. Despite nearly half of Americans predict...

In today's rapidly changing economic landscape, understanding consumer behavior is more crucial than ever. As retailers navigate the complexities of an unpredictable market, insights into shopping trends and preferences can drive innovation and success. This exploration delves into the key factors shaping retail strategies, revealing how businesses can adapt to meet evolving consumer demands. From the rise of digital shopping to the importance of sustainability, discover how these insights are not just trends but essential tools for thriving in the future of retail. Join us as we uncover the strategies that will redefine the shopping experience and foster lasting customer loyalty.

Blog

Case Study

Digital Transformation in the Latin American Market

We had the privilege of participating with different panelists in Grupo Ohla’s session titled “High Impact Trends and Technologies”. The session highlighted the growing ...

Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.

Blog

Case Study

Videos & Webinars

Trax + Kraft Heinz chat Image Recognition

Discover how to conquer the Latin American market! In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024...

In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.

Blog

Case Study

Retail Media Networks: Love them or hate them, how to use them

In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands ...

In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands connect with their consumers. Dominated by behemoths such as Amazon Advertising, Walmart Connect, and Kroger Precision Marketing, RMNs offer access to consumer insights through first-party data, allowing for personalized targeting at a scale previously unimaginable. In 2022 alone, Amazon Advertising commanded a staggering 75% market share with revenue reaching $37.7 billion, underscoring the colossal impact of RMNs in the advertising ecosystem.

Blog

Case Study

Videos & Webinars

Industry Trends Across Consumer Retail

This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and pe...

This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and performance across different retail subsectors.

Blog

Case Study

Transforming In-Store CPG Execution: The Power of AI and Image Recognition

In the fast-paced and competitive world of Consumer Packaged Goods (CPG), mastering in-store execution is a strategic imperative. Elevating sales, bolstering brand visibility, and ...

Blog

Case Study

The Role of AI in Optimising Shelf Space: A Deep Dive into Transforming CPG Retail Execution

In today’s rapidly evolving Consumer Packaged Goods (CPG) landscape, optimising shelf space is more critical than ever. Retailers and CPG companies alike strive to maximise ...

Blog

Case Study

Re-thinking Retail Execution: How top CPG brands are driving on-shelf availability

Discover the strategies and unique data collection that leading CPG brands are using to ensure products are on the shelf, displayed correctly and moving those units just as fast....

Discover the strategies and unique data collection that leading CPG brands are using to ensure products are on the shelf, displayed correctly and moving those units just as fast.

Blog

Case Study

Videos & Webinars

How technology can enhance shelving principles at retail

In 2018, Tyson Foods joined forces with Trax to gain a deeper understanding of in-market merchandising and the reality of space-measurement across multiple protein categories. T...

Role: Procurement

Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy

Digital Transformation in the Latin American Market

Trax + Kraft Heinz chat Image Recognition

Retail Media Networks: Love them or hate them, how to use them

Industry Trends Across Consumer Retail

Transforming In-Store CPG Execution: The Power of AI and Image Recognition

The Role of AI in Optimising Shelf Space: A Deep Dive into Transforming CPG Retail Execution

Re-thinking Retail Execution: How top CPG brands are driving on-shelf availability

How technology can enhance shelving principles at retail

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