Built for CPGs that want efficiency, clarity and reliability

Leverages the industry’s leading AI-based image recognition platform to collect vast proprietary data and signals, with no interruption from internet or obstacles.

On-Device IR features

Key advantages to set you apart

How On-Device IR works

Unmatched advantages for your business
Collection

Using augmented reality technology through Trax’s proprietary mobile app, field teams from manufacturers, independent auditors, or Trax’s flexible, dedicated workforce, simply identify the product to capture and use the AR functionality to continuously scan the entire shelf, display, cooler, aisle, or any location in-store. The app identifies KPIs and unrecognized images instantly.

Digitization and reporting

Simultaneously, a list of critical corrective actions are provided. The rep can instantly correct or report on any issues, removing the time to wait for a report. Enjoy intuitive data collection without directional constraints, allowing for flexible scanning and immediate insights. Our system captures detailed information about shelf layouts, product placement, and inventory levels, streamlining data entry and reducing manual effort – even with the wifi connection isn’t working.

Delivering granular data and results

In a single place with easy-to-interpret visualizations, Trax provides you a dashboard view of all visits and you can easily monitor KPI performance to the product level. Dig deeper at the store level and visualize the shelf exactly the way it was, highlighting SKUs from your brand, as well as competitors, giving a full planogram analysis for the retailer.

In a few clicks, you can understand what drives results thanks to a breakdown by pillar, retailer, channel, or category. 

The numbers speak for themselves

Trax’s stats give you a clear advantage

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Case studies

Our client success stories could be yours

Case Study
The U.S. is the world’s largest chocolate market and consumers are increasingly choosing high-quality chocolate.
Case Study
In the second half of 2022, EBOOST was in 4,750 CVS stores across the USA and was keen to maximize visibility in every chiller. Trax initiated three projects to initially find problems, then fix them, before driving trial via sampling and driving sales and visibility with promotions and POS.