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Role: In-Store & Shopper Marketing

In-store marketing to customers is an important part of the consumer retail journey and helps make the products on your shelves stand out, and in turn facilities the increase in sales. Examples include giving away free samples or engaging digital signage to name a few. Learn all about the best shopper marketing strategies in retail and CPG and find case studies and examples to help your business implement effective marketing strategies.

Traxmart booth at NRF
Blog
Case Study
NRF Europe Spotlight: Trax Redefines Retail with Cutting-Edge AI
NRF Europe’s Innovators Showcase isn’t just any retail technology event. It is a prestigious, invite-only gathering that serves as a launchpad for the most groundbreaking retai...
At NRF Europe’s Innovators Showcase, Trax turned innovation into action. Our immersive “Traxmart” booth gave retailers and brands a hands-on look at how AI and augmented reality are reshaping shelf execution; delivering real-time insights faster than ever (sometimes before your coffee was ready). From our On-Device IR demos to our thought-leadership session Retail in 2026, we showed how data, agility, and creativity come together to drive smarter decisions. The future of retail is here, and Trax is helping lead the way.
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Merchandiser points Trax app at retail shelf
Blog
Case Study
3 Ways Dynamic Merchandising is Setting Brands Apart 
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty. Without customers, you lack sales, but more importantly, you lack a future for ...
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty.
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Analyzing Summer 2025 Buying Habit Shifts
Blog
Case Study
Analyzing Summer 2025 Buying Habit Shifts
As we are hot (literally) in the summer months, inflation and tariffs are reshaping consumer spending in visible ways. At a recent poll, we gathered responses from over 7,000 US co...
As temperatures rise, so do economic pressures—and American consumers are feeling the heat. In our latest survey of over 7,000 U.S. shoppers, 58% report being impacted by inflation, with nearly half adjusting their spending habits. From trading down to store brands to scaling back summer travel and entertainment, the 2025 season is defined by value-driven decisions. This article explores how inflation and tariffs are reshaping essential spending, summer activities, and travel behavior—and what brands and retailers must do to stay relevant in a price-sensitive market.
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