Capture every product via Image Recognition technology

Trax’s AI-powered image recognition delivers 96% accuracy, processing images from multiple sources to provide real-time insights.

Leading brands trust Trax Image Recognition

Unleash the power of AI, infused in all solutions

At the core of our success is what drives yours. As the first to market with over a decade of experience, billions of trained images, and 55 patents, Trax’s AI technology fuels your retail execution. Our AI uniquely delivers unbeatable, data-driven insights to global CPGs, retailers, and shoppers alike.

A view of every SKU

Digitizing the physical world of retail

High-quality data you can trust

Empowering sales reps and headquarters, images are uploaded to our cloud, where every pixel is analyzed, delivering precise insights for retail optimization.

Trax IR
Trax IR Screens

Faster shelf insights, at scale

A game-changer in retail execution, augmented reality collects in-store data seamlessly and returns insights instantly – regardless of internet connectivity.

Flexible on-demand workforce for stores​

Fusing leading-edge technology with a mobile, tech-enabled workforce, Trax is redefining retail merchandising and activation to set a new standard with data-enabled performance, on demand.

Gamified shopping experience with Shopkick

Enhance brand engagement,  drive consumers to the aisle, increase sales, and boost return-on-investment with Trax’s leading engagement solutions. 

Why choose Trax Image Recognition?

The numbers speak for themselves

You’ll have a clear advantage with Trax

Product images
processed a year
0 bn+
Monthly images
uploaded
1 mm
Stores visited
a year
0 mm
Accuracy
rate
0 %

In our clients' words

Our client success stories could be yours