Capture every product in every store
Trax’s AI-powered image recognition delivers 96% accuracy, processing images from multiple sources to provide real-time insights.
Leading brands trust Trax Image Recognition
Unleash the power of AI, infused in all solutions
At the core of our success is what drives yours. As the first to market with over a decade of experience, billions of trained images, and 55 patents, Trax’s AI technology fuels your retail execution. Our AI uniquely delivers unbeatable, data-driven insights to global CPGs, retailers, and shoppers alike.
A view of every SKU
Digitizing the physical world of retail
High-quality data you can trust
Empowering sales reps and headquarters, images are uploaded to our cloud, where every pixel is analyzed, delivering precise insights for retail optimization.
Faster shelf insights, at scale
A game-changer in retail execution, augmented reality collects in-store data seamlessly and returns insights instantly – regardless of internet connectivity.
Flexible on-demand workforce for stores
Fusing leading-edge technology with a mobile, tech-enabled workforce, Trax is redefining retail merchandising and activation to set a new standard with data-enabled performance, on demand.
Gamified shopping experience with Shopkick
Enhance brand engagement, drive consumers to the aisle, increase sales, and boost return-on-investment with Trax’s leading engagement solutions.
Why choose Trax Image Recognition?
Unparalleled accuracy
96% accuracy despite ever changing market conditions, our powerful recognition engine can overcome poor lighting, background clutter, and obstructions.
Global scale
Tailored to your KPIs
Integrations
Complete integrations that offer flexible tools and deep links through SDKs and APIs, enabling both custom integrations and out-of-the-box solutions like the Salesforce Connector for seamless retail insights.
The numbers speak for themselves
You’ll have a clear advantage with Trax
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In our clients' words
Our client success stories could be yours