Capture every product via Image Recognition technology

Trax’s AI-powered image recognition delivers 96% accuracy, processing images from multiple sources to provide real-time insights.

Leading brands trust Trax Image Recognition

Unleash the power of AI, infused in all solutions

At the core of our success is what drives yours. As the first to market with over a decade of experience, billions of trained images, and 55 patents, Trax’s AI technology fuels your retail execution. Our AI uniquely delivers unbeatable, data-driven insights to global CPGs, retailers, and shoppers alike.

A view of every SKU

Digitizing the physical world of retail

High-quality data you can trust

Empowering sales reps and headquarters, images are uploaded to our cloud, where every pixel is analyzed, delivering precise insights for retail optimization.

Faster shelf insights, at scale

A game-changer in retail execution, augmented reality collects in-store data seamlessly and returns insights instantly – regardless of internet connectivity.

Flexible on-demand workforce for stores

Fusing leading-edge technology with a mobile, tech-enabled workforce, Trax is redefining retail merchandising and activation to set a new standard with data-enabled performance, on demand.

Gamified shopping experience with Shopkick

Enhance brand engagement, drive consumers to the aisle, increase sales, and boost return-on-investment with Trax’s leading engagement solutions.

Why choose Trax Image Recognition?

Unparalleled accuracy

96% accuracy despite ever changing market conditions, our powerful recognition engine can overcome poor lighting, background clutter, and obstructions.

Global scale

With a proven track record across thousands of global CPG brands, Trax offers unmatched data integrity. We partner with enterprise-level customers, delivering solutions tailored to your needs.

Tailored to your KPIs

Trax Image Recognition isn’t one-size-fits-all. Choose from ready-made features or fully customized KPIs tailored to your business goals.

Integrations

Complete integrations that offer flexible tools and deep links through SDKs and APIs, enabling both custom integrations and out-of-the-box solutions like the Salesforce Connector for seamless retail insights.

The numbers speak for themselves

You’ll have a clear advantage with Trax

Product images
processed a year

0 bn+

Monthly images
uploaded

1 mm

Stores visited
a year

0 mm

Accuracy
rate

0 %

Product images
processed a year

0 BN+

Flexible workface

0 K+

Retail agnostic
doors served

0 BN

Client retention rate

0 %

In our clients' words

Our client success stories could be yours

"Trax has simplified the work of our sales reps and merchandising workforce, because they don't have to manage manual KPIs. They also provide invaluable data and visibility on our shelves and displays."

“With the introduction of Trax, we now have visibility of what’s actually the reality of our products and presence of our brand in the stores. This has helped us in delivering the right product, at the right place, at the right shelf with the right layout."

"Trax is the ultimate tool for in-store execution. It brings all stakeholders into the real world so that we have visibility into what’s happening in the market in real-time."

Capture every product via Image Recognition technology

Leading brands trust Trax Image Recognition

Unleash the power of AI, infused in all solutions