Industry: Food & Beverage

Take a look at our blog posts, guides and advice topics on retail management for the food and beverage industry. Explore case studies and find tactics used by businesses that operate in the food and drinks sector to help improve sales of these Fast-Moving Consumer Goods (FMCG) items. This is a highly competitive area and often the companies who operate in this sector have to ensure that the technology they use is cutting edge. Explore all the latest industry trends and news from the Food & Beverage industry from retail to manufacturing.

Blog
Case Study
Tyson + Trax: The Power of In-store Data in Retail Execution
In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...
In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.
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Blog
Case Study
KraftHeinz + Trax: Conquering the Latin American Market: Strategies and Challenges
At the Summit Latin America, a workshop titled “Conquering the Latin American Market,” presented by Trax and Kraft Heinz, was held. This workshop provided deep insight...
En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado "Conquistando el Mercado Latinoamericano," presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.
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Case Study
  • Videos & Webinars
Trax + Kraft Heinz chat Image Recognition
Discover how to conquer the Latin American market! In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024...
In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.
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Blog
Case Study
  • Research & Whitepapers
How to stay competitive in the snack sector
Snack brands are facing a crisis in-store as rising costs, increased competition, and the impacts of inflation cause consumers to shop in unpredictable ways. From traditional chann...
This whitepaper discusses how Trax Dynamic Merchandising powered by FlexForce and Trax Snapshot can help CPGs remain competitive in demanding snack category.
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