Role: Sales

As it is with most business and perhaps especially so with retail and CPG, sales are the cornerstone of success. One of the biggest questions a business will ask is how they can increase sales and profitability to facilitate growth and expansion. Explore our blog posts, articles and guides on all things related to retail and CPG sales and take a look at our extensive case studies and examples on how you can implement a range of strategies to help improve sales.

Pet Aisle blurry
Blog
Case Study
Four-Legged Family: National Pet Day Data Reveals Over Half of Americans Buy Higher-Quality Products for Their Pet Than for Themselves
It’s National Pet Day! Whether they’re winged, whiskered, scaly or tailed, our pets are more than just animals – they’re family. And it turns out that Americans show their ...
Learn more
Blog
Case Study
  • Videos & Webinars
Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf
Our very own David Gottlieb joins EMARKETER‘s Behind the Numbers to discuss the impact of empty shelves in retail and how Trax’s Signal-Based Merchandising (SBM) helps p...
In the fast-paced world of retail, understanding consumer behavior is crucial. "Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf" delves into the intricate relationship between stock availability and sales performance. Discover how data-driven insights can transform your merchandising strategies, ensuring that your shelves are never empty when customers are ready to buy. Explore the hidden signals that drive purchasing decisions and learn how to leverage them to enhance customer satisfaction and boost your bottom line. Don’t miss out on the opportunity to turn insights into action and elevate your retail game!
Learn more
Blog
Case Study
Digital Transformation in the Latin American Market
We had the privilege of participating with different panelists in Grupo Ohla’s session titled “High Impact Trends and Technologies”. The session highlighted the growing ...
Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.
Learn more
Blog
Case Study
  • Videos & Webinars
Beyond the Buzz: Practical Steps for Embracing New Retail Tech
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.
Learn more
Blog
Case Study
Tyson + Trax: The Power of In-store Data in Retail Execution
In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...
In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.
Learn more
Blog
Case Study
KraftHeinz + Trax: Conquering the Latin American Market: Strategies and Challenges
At the Summit Latin America, a workshop titled “Conquering the Latin American Market,” presented by Trax and Kraft Heinz, was held. This workshop provided deep insight...
En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado "Conquistando el Mercado Latinoamericano," presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.
Learn more
Facebook Linkedin Youtube
Solutions
Learn
About Trax
© Trax Technology Solutions PTE Ltd. 2025