Role: Sales

As it is with most business and perhaps especially so with retail and CPG, sales are the cornerstone of success. One of the biggest questions a business will ask is how they can increase sales and profitability to facilitate growth and expansion. Explore our blog posts, articles and guides on all things related to retail and CPG sales and take a look at our extensive case studies and examples on how you can implement a range of strategies to help improve sales.

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Case Study
Digital Transformation in the Latin American Market
We had the privilege of participating with different panelists in Grupo Ohla’s session titled “High Impact Trends and Technologies”. The session highlighted the growing ...
Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.
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Case Study
  • Videos & Webinars
Beyond the Buzz: Practical Steps for Embracing New Retail Tech
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.
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Blog
Case Study
Tyson + Trax: The Power of In-store Data in Retail Execution
In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...
In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.
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Blog
Case Study
KraftHeinz + Trax: Conquering the Latin American Market: Strategies and Challenges
At the Summit Latin America, a workshop titled “Conquering the Latin American Market,” presented by Trax and Kraft Heinz, was held. This workshop provided deep insight...
En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado "Conquistando el Mercado Latinoamericano," presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.
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Case Study
  • Videos & Webinars
Trax + Kraft Heinz chat Image Recognition
Discover how to conquer the Latin American market! In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024...
In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.
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Andrew van der Vord
Blog
Case Study
  • Videos & Webinars
Industry Trends Across Cosumer Retail
This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and pe...
This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and performance across different retail subsectors.
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