How a premium spirits brand won over holiday shoppers with a full-funnel approach
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A full funnel strategy with Shopkick drove awareness,
in-store engagement, and 4:65 ROAS, proving the power of showing up early, often, and with relevance.
The challenge
During the competitive holiday season, a premium spirits brand needed to stay top of mind with consumers shopping across channels and moments. With digital distractions and in-store clutter, the brand aimed to do more than generate awareness—it needed to drive real engagement and prove its impact on sales. At the same time, the campaign had to navigate alcohol promotion restrictions in certain states, making targeting even more critical.
The solution
Shopkick deployed a full-funnel strategy to influence shoppers at every stage of their journey. The approach combined mobile-first discovery, in-store incentivization, and real-time insights to spark action and deliver measurable results.
Key campaign components included:
- Branded Lookbook to introduce the product range and holiday usage occasions early in the path to purchase
- In-app messaging timed to peak shopping periods to encourage action
- Rewarded scans and in-store interactions to break through on-shelf clutter
- Post-scan surveys to understand purchase motivation and future intent
The Results
This campaign proved that influencing shoppers requires more than shelf presence. By engaging consumers early and maintaining relevance throughout the path to purchase, Shopkick helped the brand drive immediate conversion and long-term brand consideration. The results reflect the efficiency of a full-funnel strategy tailored to real consumer behavior.
