Blog Articles
Explore Trax’s latest resources that will make a difference
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More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.
Existin...
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Case Study
An interdisciplinary field of science that enables computers to see, identify and process images much as the human eye does, Computer Vision (CV) technology is rapidly transforming...
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Case Study
Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers...
The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity for CPG companies to disrupt the market; both brand and category performance depend on what products make the shelf and how they are segmented.
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CPG companies are increasingly recognizing the importance of flawless execution as a key ingredient to sales growth and shopper satisfaction. As the battle to win at the shelf in...
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Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collecti...
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The U.S. beer market has been in a state of flux for the past few years. The growth rate in off-premise channels dropped from 5% in 2015 to just 1% in the first six months of 2018....
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As event sourced micro-services become one of the most popular architectures to build distributed, data-consistent, large scale systems, many companies find themselves facing the u...
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The real value of Computer Vision in retail execution lies in translating captured images into actionable insights.
Previously we discussed factors like accuracy and completeness a...
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Case Study
At Trax Innovation Day, we bring like-minded brands and retailers together to share how granular shelf-level analytics powered by Computer Vision technology is sharpening retail fu...
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Case Study
Having continuous visibility into what is happening on the shelf is not just a need for field sales teams anymore. When done right, it benefits everyone — from category managers ...
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Case Study
Computer Vision helps automate many key in-store tasks but for this to work, you must prioritize high image recognition accuracy as the first line of differentiation.
In today’s ...
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Case Study
Your shelf-based strategy is only as effective as the completeness with which Computer Vision solutions collect in-store data.
We discussed the importance of accuracy in shelf data...
