Retail Management Blog
Explore Trax’s latest resources, blog posts, client success stories and webinars that will help make an impactful difference to the retain management strategy of your organization. From how to guides and solutions relating to the retail and CPG industry, to all the latest retail news and sector developments, Trax’s retail management blog covers all the areas that you will need to improve the bottom line of an organization and help optimize its retail management implementation.
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Consumer packaged goods (CPG) companies pay retailers substantial fees to be in store, improve placement and run promotions. These slotting, display and pay-to-stay fees can quickl...
Consumer packaged goods (CPG) companies pay retailers substantial fees to be in store, improve placement and run promotions. These slotting, display and pay-to-stay fees can quickly add up, impacting your bottom line. In an earlier blog, we discussed how, to achieve ROI on these costs, CPGs must ensure that they get the space they pay for and secure the best possible execution outcomes.
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Shelf space is a hot commodity, and CPG companies often incur substantial costs to get their products in-store, secure premium placement, and run promotions. It’s critical that ...
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A leading consumer packaged goods (CPG) company found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Per...
A Perfect Store is one in which consumers can find the right products in the right location, with products presented in the best possible way to influence buying behavior. To achieve this, CPGs design and execute shelf standards that translate shopper-centric insights into practical, scalable and repeatable in-store-execution guidelines.
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It’s an accepted fact that about 2/3 of shoppers only decide what product to buy when they are in-store at the fixture. Ensuring that the category fixture is “easy to shop”...
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More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues.
Existin...
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An interdisciplinary field of science that enables computers to see, identify and process images much as the human eye does, Computer Vision (CV) technology is rapidly transforming...
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Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers...
The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity for CPG companies to disrupt the market; both brand and category performance depend on what products make the shelf and how they are segmented.
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CPG companies are increasingly recognizing the importance of flawless execution as a key ingredient to sales growth and shopper satisfaction. As the battle to win at the shelf in...
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Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collecti...
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The U.S. beer market has been in a state of flux for the past few years. The growth rate in off-premise channels dropped from 5% in 2015 to just 1% in the first six months of 2018....
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As event sourced micro-services become one of the most popular architectures to build distributed, data-consistent, large scale systems, many companies find themselves facing the u...
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The real value of Computer Vision in retail execution lies in translating captured images into actionable insights.
Previously we discussed factors like accuracy and completeness a...
