Retail Management Blog
Explore Trax’s latest resources, blog posts, client success stories and webinars that will help make an impactful difference to the retain management strategy of your organization. From how to guides and solutions relating to the retail and CPG industry, to all the latest retail news and sector developments, Trax’s retail management blog covers all the areas that you will need to improve the bottom line of an organization and help optimize its retail management implementation.
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As a result of the COVID-19 crisis, many consumer goods companies (CPGs) have been forced to rapidly shift from a growth mindset to one that’s bracing for a long-term recession. ...
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The evolution of the retail landscape in recent times has been rapid. Without shelf insights, retailers and brands are engaging in execution activities, in the dark.
Body wash m...
n the latest range review by a major retailer for products in the body wash category, a leading brand noticed that their overall share of shelf had gone from 50% to 35% across stores. The Sales management team decided to evaluate their retail shelf execution, to better understand how this impacted their sales.
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Determining the right product assortment is crucial to retail success. The ability to interpret in-store conditions in the context of space and sales helps brands improve SKU produ...
There are two dimensions to product assortment: product breadth and product depth. The number of different lines kept in stock determines product breadth, and product depth measures the number of units of each line.
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To our Trax community,
We recognize this is an enormously difficult and unprecedented time in the world. At Trax, operating in over 80 countries, we are concerned about the COVID-1...
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Store closures and slim margins continued to haunt grocery retailers worldwide in 2019, but the year also saw the rebirth of technology. Battling a highly competitive landscape, br...
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Computer Vision (or image recognition) technology is now being used by many consumer goods manufacturers to both save sales representatives time in the store and get a more accurat...
To grow, brands must come readily to the shopper’s mind at the point of purchase, and products should be available at the right price and the right place. The pressure on manufacturers to rethink their retail execution practices is massive, and the time to evolve is now.
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When visual artist Danielle Tay entered the Trax Singapore office, she sensed an unmistakable air of cheer and positivity. The people, the ambiance and the facilities all embody wh...
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Traxers from UK come together to embark on a tough cycling expedition in support of the brilliant and lifesaving work of Children with Cancer UK, a charity that strives to improve ...
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After cost of goods sold, promotions are the second-largest item on a CPG company’s P&L, and account for up to 25 percent of revenue. However, many of these in-store promotio...
A survey conducted by Quri (now a Trax company), the Popai Compliance Initiative shows a clear disconnect between CPGs’ estimate of display compliance versus store reality.
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High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprin...
The retail landscape today is characterized by a proliferation of SKUs, an increasing number of smaller stores, and shrinking total available shelf space. Shoppers are spending less and less time in front of fixtures. CPG companies invest a lot in creating the “picture of success”, a set of shelf standards that enable them stand out from the crowd, grab shoppers’ attention and convert category shoppers into buyers.
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Crowdsourcing in the retail environment has emerged as a novel method for consumer goods companies (CPGs) seeking to drive more value out of their field force. Follow these eight...
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CPG sales teams have long known the benefits of targeting the right stores and the right products and taking a disciplined approach to supporting in-store execution. However, few C...
