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For years, retail execution lived in a world of gut instinct, legacy experience, and best guesses. Field sales and brand managers often relied on what they thought was happening ...
Retail execution is no longer about guesswork. With advances in image recognition and shelf intelligence, CPG teams can now see exactly what’s happening in-store—SKU by SKU, shelf by shelf. Real-time data empowers field reps to act with precision and sales teams to drive smarter strategies. The brands leading the pack are the ones using this data not just to react, but to gain a competitive edge.
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Case Study
Image Recognition (IR) has rightly earned its place in the CPG industries toolkit. It’s fast, scalable, and delivers shelf data in near real-time. But here’s the uncomfortable ...
Image Recognition (IR) has transformed how CPG brands capture in-store insights—but even the smartest tech is only as good as the data behind it. In this blog, Fraser Neil, VP of Sales CPG at Trax, explains why poor data quality still quietly sabotages performance, erodes trust with field teams, and prevents AI from delivering on its promise. Clean, consistent reference data isn’t a bonus—it’s the fuel that powers your entire IR engine.
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The beach towels are still sandy, but if you ask many American families, back-to-school season is already in full swing. You may have even noticed that the school supply aisle in y...
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The dairy category is one of the most high-stakes aisles in the store. Space is limited, demand is high, expiration dates are non-negotiable, and the pressure to stay in stock is c...
In a rapidly evolving market, dairy brands face the challenge of standing out amidst fierce competition. Traditional merchandising strategies are no longer enough to capture the attention of savvy consumers. This article delves into the cold truth about the dairy industry and explores innovative merchandising techniques that can elevate brand visibility and drive sales. Discover how leveraging data-driven insights, creative packaging, and engaging in-store experiences can transform the way consumers perceive dairy products. Join us as we uncover the secrets to smarter merchandising that can help dairy brands thrive in today’s dynamic marketplace.
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Frozen food brands are becoming increasingly popular as consumers seek out meals that are quick, cost-effective, and easy to prepare. According to a recent survey conducted by Shop...
In a competitive marketplace, frozen food brands often struggle to stand out. Enter Shopkick, a platform designed to empower these brands and enhance visibility. By leveraging innovative strategies, Shopkick helps frozen food products capture attention and drive sales. Discover how this approach fosters deeper connections with consumers and transforms the frozen food aisle into a vibrant showcase. Explore the future of frozen food marketing!
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When most people think about Image Recognition (IR) in CPG, their mind goes straight to the shelf. Supermarkets. Hypermarkets. Aisles neatly stacked with packaged goods. And to be ...
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