Role: Sales

As it is with most business and perhaps especially so with retail and CPG, sales are the cornerstone of success. One of the biggest questions a business will ask is how they can increase sales and profitability to facilitate growth and expansion. Explore our blog posts, articles and guides on all things related to retail and CPG sales and take a look at our extensive case studies and examples on how you can implement a range of strategies to help improve sales.

Blog

Case Study

How Haleon Reduced out-of-stocks with smart shelf technology and real-time shelf data

Retail Data, Recalibrated: Getting Closer to the Truth on Shelf CGT, Analytics Unite Data is becoming a sense of a buzzword today, and it’s not a lack of data that is the issue...

Blog

Case Study

Videos & Webinars

Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption

With a surge in e-commerce, price sensitivity with tariff impacts, and supply chain complexities, it’s no wonder CPG brands need to focus more than ever on the point of sale. Bra...

CPG brands must redefine the shelf as a strategic marketing channel to adapt to changing consumer behaviors and retail challenges. Emphasizing resilience in planning and enhancing the shopper experience is crucial for engagement and conversion. Unifying physical and digital strategies, utilizing real-time data, and building cross-functional teams are essential for success. Brands should shift to behavioral-triggered marketing and incentivize pre-shopping actions to drive meaningful product engagement.

Blog

Case Study

Four-Legged Family: National Pet Day Data Reveals Over Half of Americans Buy Higher-Quality Products for Their Pet Than for Themselves

It’s National Pet Day! Whether they’re winged, whiskered, scaly or tailed, our pets are more than just animals – they’re family. And it turns out that Americans show their ...

Blog

Case Study

Videos & Webinars

Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf

Our very own David Gottlieb joins EMARKETER‘s Behind the Numbers to discuss the impact of empty shelves in retail and how Trax’s Signal-Based Merchandising (SBM) helps p...

In the fast-paced world of retail, understanding consumer behavior is crucial. "Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf" delves into the intricate relationship between stock availability and sales performance. Discover how data-driven insights can transform your merchandising strategies, ensuring that your shelves are never empty when customers are ready to buy. Explore the hidden signals that drive purchasing decisions and learn how to leverage them to enhance customer satisfaction and boost your bottom line. Don’t miss out on the opportunity to turn insights into action and elevate your retail game!

Blog

Case Study

Driving Conversions with Shopkick: Nestlé Health Science’s Winning Strategy

In today’s crowded retail aisles, its not only about customer experience, but customer engagement is crucial, as capturing a consumer’s attention requires more than just eye-ca...

Discover how Nestlé Health Science transformed their marketing approach by leveraging Shopkick's innovative platform. In a competitive landscape, they harnessed the power of mobile engagement to drive conversions and connect with consumers in meaningful ways. This winning strategy not only boosted brand visibility but also enhanced customer loyalty, leading to impressive sales growth. Join us as we delve into the key tactics and insights that made this collaboration a success. Learn how you can apply these lessons to elevate your own marketing efforts and achieve remarkable results in today’s dynamic retail environment. Don’t miss out on this inspiring case study!

Blog

Case Study

Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy

As grocery prices persist at elevated levels, consumers are stepping into 2025 with a blend of cautious optimism and economic apprehension. Despite nearly half of Americans predict...

In today's rapidly changing economic landscape, understanding consumer behavior is more crucial than ever. As retailers navigate the complexities of an unpredictable market, insights into shopping trends and preferences can drive innovation and success. This exploration delves into the key factors shaping retail strategies, revealing how businesses can adapt to meet evolving consumer demands. From the rise of digital shopping to the importance of sustainability, discover how these insights are not just trends but essential tools for thriving in the future of retail. Join us as we uncover the strategies that will redefine the shopping experience and foster lasting customer loyalty.

Blog

Case Study

Digital Transformation in the Latin American Market

We had the privilege of participating with different panelists in Grupo Ohla’s session titled “High Impact Trends and Technologies”. The session highlighted the growing ...

Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.

Blog

Case Study

Videos & Webinars

Beyond the Buzz: Practical Steps for Embracing New Retail Tech

In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...

In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.

Blog

Case Study

Tyson + Trax: The Power of In-store Data in Retail Execution

In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...

In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.

Role: Sales

How Haleon Reduced out-of-stocks with smart shelf technology and real-time shelf data

Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption

Four-Legged Family: National Pet Day Data Reveals Over Half of Americans Buy Higher-Quality Products for Their Pet Than for Themselves

Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf

Driving Conversions with Shopkick: Nestlé Health Science’s Winning Strategy

Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy

Digital Transformation in the Latin American Market

Beyond the Buzz: Practical Steps for Embracing New Retail Tech

Tyson + Trax: The Power of In-store Data in Retail Execution

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