Role: Sales

As it is with most business and perhaps especially so with retail and CPG, sales are the cornerstone of success. One of the biggest questions a business will ask is how they can increase sales and profitability to facilitate growth and expansion. Explore our blog posts, articles and guides on all things related to retail and CPG sales and take a look at our extensive case studies and examples on how you can implement a range of strategies to help improve sales.

Blog

Case Study

Retail Customer Engagement Strategy for Retailers & CPG Brands

Marketing Resilience in a Shifting Economy: Data-Backed Tactics for Retailers and CPG Brands How to strengthen customer engagement and drive sales when consumer behavior is in flux...

Find out how brands can strengthen customer engagement and drive sales in the current market with various data-based tactics from Trax

Blog

Case Study

7 Myths About Image Recognition in CPG – Debunked

Image Recognition (IR) has rapidly become one of the most transformative technologies for Consumer-Packaged Goods (CPG) companies, retailers and the teams executing the plans live ...

Think image recognition is just about snapping shelf photos? Think again. From real-time KPIs to executional excellence in the most fragmented retail environments, IR is transforming how CPGs win at the shelf. We’re busting the 7 biggest myths holding brands back—and showing why IR is no longer a nice-to-have, but a must-have.

Blog

Case Study

Trax Quarterly: What’s New in Product Innovation

Smarter retail starts here Your quarterly roundup of new Trax product features is here! From real-time shelf visibility to seamless consumer engagement, we’re making it easier to...

Discover what’s new at Trax this quarter—from real-time shelf insights and AI-powered store actions to seamless consumer rewards. Explore the latest tools designed to help CPG brands boost on-shelf availability, improve retail execution, and deepen shopper engagement.

Blog

Case Study

How Haleon Reduced out-of-stocks with smart shelf technology and real-time shelf data

Retail Data, Recalibrated: Getting Closer to the Truth on Shelf CGT, Analytics Unite Data is becoming a sense of a buzzword today, and it’s not a lack of data that is the issue...

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Case Study

Videos & Webinars

Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption

With a surge in e-commerce, price sensitivity with tariff impacts, and supply chain complexities, it’s no wonder CPG brands need to focus more than ever on the point of sale. Bra...

CPG brands must redefine the shelf as a strategic marketing channel to adapt to changing consumer behaviors and retail challenges. Emphasizing resilience in planning and enhancing the shopper experience is crucial for engagement and conversion. Unifying physical and digital strategies, utilizing real-time data, and building cross-functional teams are essential for success. Brands should shift to behavioral-triggered marketing and incentivize pre-shopping actions to drive meaningful product engagement.

Blog

Case Study

Four-Legged Family: National Pet Day Data Reveals Over Half of Americans Buy Higher-Quality Products for Their Pet Than for Themselves

It’s National Pet Day! Whether they’re winged, whiskered, scaly or tailed, our pets are more than just animals – they’re family. And it turns out that Americans show their ...

Blog

Case Study

Videos & Webinars

Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf

Our very own David Gottlieb joins EMARKETER‘s Behind the Numbers to discuss the impact of empty shelves in retail and how Trax’s Signal-Based Merchandising (SBM) helps p...

In the fast-paced world of retail, understanding consumer behavior is crucial. "Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf" delves into the intricate relationship between stock availability and sales performance. Discover how data-driven insights can transform your merchandising strategies, ensuring that your shelves are never empty when customers are ready to buy. Explore the hidden signals that drive purchasing decisions and learn how to leverage them to enhance customer satisfaction and boost your bottom line. Don’t miss out on the opportunity to turn insights into action and elevate your retail game!

Blog

Case Study

Driving Conversions with Shopkick: Nestlé Health Science’s Winning Strategy

In today’s crowded retail aisles, its not only about customer experience, but customer engagement is crucial, as capturing a consumer’s attention requires more than just eye-ca...

Discover how Nestlé Health Science transformed their marketing approach by leveraging Shopkick's innovative platform. In a competitive landscape, they harnessed the power of mobile engagement to drive conversions and connect with consumers in meaningful ways. This winning strategy not only boosted brand visibility but also enhanced customer loyalty, leading to impressive sales growth. Join us as we delve into the key tactics and insights that made this collaboration a success. Learn how you can apply these lessons to elevate your own marketing efforts and achieve remarkable results in today’s dynamic retail environment. Don’t miss out on this inspiring case study!

Blog

Case Study

Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy

As grocery prices persist at elevated levels, consumers are stepping into 2025 with a blend of cautious optimism and economic apprehension. Despite nearly half of Americans predict...

In today's rapidly changing economic landscape, understanding consumer behavior is more crucial than ever. As retailers navigate the complexities of an unpredictable market, insights into shopping trends and preferences can drive innovation and success. This exploration delves into the key factors shaping retail strategies, revealing how businesses can adapt to meet evolving consumer demands. From the rise of digital shopping to the importance of sustainability, discover how these insights are not just trends but essential tools for thriving in the future of retail. Join us as we uncover the strategies that will redefine the shopping experience and foster lasting customer loyalty.

Role: Sales

Retail Customer Engagement Strategy for Retailers & CPG Brands

7 Myths About Image Recognition in CPG – Debunked

Trax Quarterly: What’s New in Product Innovation

How Haleon Reduced out-of-stocks with smart shelf technology and real-time shelf data

Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption

Four-Legged Family: National Pet Day Data Reveals Over Half of Americans Buy Higher-Quality Products for Their Pet Than for Themselves

Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf

Driving Conversions with Shopkick: Nestlé Health Science’s Winning Strategy

Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy

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