Role: In-Store & Shopper Marketing

In-store marketing to customers is an important part of the consumer retail journey and helps make the products on your shelves stand out, and in turn facilities the increase in sales. Examples include giving away free samples or engaging digital signage to name a few. Learn all about the best shopper marketing strategies in retail and CPG and find case studies and examples to help your business implement effective marketing strategies.

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Case Study

Retail Customer Engagement Strategy for Retailers & CPG Brands

Marketing Resilience in a Shifting Economy: Data-Backed Tactics for Retailers and CPG Brands How to strengthen customer engagement and drive sales when consumer behavior is in flux...

Find out how brands can strengthen customer engagement and drive sales in the current market with various data-based tactics from Trax

Blog

Case Study

Analyzing Summer 2025 Buying Habit Shifts

As we are hot (literally) in the summer months, inflation and tariffs are reshaping consumer spending in visible ways. At a recent poll, we gathered responses from over 7,000 US co...

As temperatures rise, so do economic pressures—and American consumers are feeling the heat. In our latest survey of over 7,000 U.S. shoppers, 58% report being impacted by inflation, with nearly half adjusting their spending habits. From trading down to store brands to scaling back summer travel and entertainment, the 2025 season is defined by value-driven decisions. This article explores how inflation and tariffs are reshaping essential spending, summer activities, and travel behavior—and what brands and retailers must do to stay relevant in a price-sensitive market.

Blog

Case Study

Trax Quarterly: What’s New in Product Innovation

Smarter retail starts here Your quarterly roundup of new Trax product features is here! From real-time shelf visibility to seamless consumer engagement, we’re making it easier to...

Discover what’s new at Trax this quarter—from real-time shelf insights and AI-powered store actions to seamless consumer rewards. Explore the latest tools designed to help CPG brands boost on-shelf availability, improve retail execution, and deepen shopper engagement.

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Case Study

Videos & Webinars

Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption

With a surge in e-commerce, price sensitivity with tariff impacts, and supply chain complexities, it’s no wonder CPG brands need to focus more than ever on the point of sale. Bra...

CPG brands must redefine the shelf as a strategic marketing channel to adapt to changing consumer behaviors and retail challenges. Emphasizing resilience in planning and enhancing the shopper experience is crucial for engagement and conversion. Unifying physical and digital strategies, utilizing real-time data, and building cross-functional teams are essential for success. Brands should shift to behavioral-triggered marketing and incentivize pre-shopping actions to drive meaningful product engagement.

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Case Study

Research & Whitepapers

Digitizing the In-Store Experience

The future of retail isn’t about choosing between digital and physical—it’s about creating powerful connections between both worlds. Discover how to strategically int...

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Case Study

From Protein-Packed Snacks to Fresh Fruit: National Snack Day Data Reveals America’s Health-Conscious Shift

Today is National Snack Day, and Americans’ love affair with our sweet and salty treats is known worldwide. We have a staggering variety of choices at our fingertips–but which ...

Blog

Case Study

Driving Conversions with Shopkick: Nestlé Health Science’s Winning Strategy

In today’s crowded retail aisles, its not only about customer experience, but customer engagement is crucial, as capturing a consumer’s attention requires more than just eye-ca...

Discover how Nestlé Health Science transformed their marketing approach by leveraging Shopkick's innovative platform. In a competitive landscape, they harnessed the power of mobile engagement to drive conversions and connect with consumers in meaningful ways. This winning strategy not only boosted brand visibility but also enhanced customer loyalty, leading to impressive sales growth. Join us as we delve into the key tactics and insights that made this collaboration a success. Learn how you can apply these lessons to elevate your own marketing efforts and achieve remarkable results in today’s dynamic retail environment. Don’t miss out on this inspiring case study!

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Case Study

Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy

As grocery prices persist at elevated levels, consumers are stepping into 2025 with a blend of cautious optimism and economic apprehension. Despite nearly half of Americans predict...

In today's rapidly changing economic landscape, understanding consumer behavior is more crucial than ever. As retailers navigate the complexities of an unpredictable market, insights into shopping trends and preferences can drive innovation and success. This exploration delves into the key factors shaping retail strategies, revealing how businesses can adapt to meet evolving consumer demands. From the rise of digital shopping to the importance of sustainability, discover how these insights are not just trends but essential tools for thriving in the future of retail. Join us as we uncover the strategies that will redefine the shopping experience and foster lasting customer loyalty.

Blog

Case Study

Digital Transformation in the Latin American Market

We had the privilege of participating with different panelists in Grupo Ohla’s session titled “High Impact Trends and Technologies”. The session highlighted the growing ...

Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.

Role: In-Store & Shopper Marketing

Retail Customer Engagement Strategy for Retailers & CPG Brands

Analyzing Summer 2025 Buying Habit Shifts

Trax Quarterly: What’s New in Product Innovation

Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption

Digitizing the In-Store Experience

From Protein-Packed Snacks to Fresh Fruit: National Snack Day Data Reveals America’s Health-Conscious Shift

Driving Conversions with Shopkick: Nestlé Health Science’s Winning Strategy

Looking to the Future: Retail Consumer Insights Driving Innovation in an Unpredictable Economy

Digital Transformation in the Latin American Market

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