Role: In-Store & Shopper Marketing

In-store marketing to customers is an important part of the consumer retail journey and helps make the products on your shelves stand out, and in turn facilities the increase in sales. Examples include giving away free samples or engaging digital signage to name a few. Learn all about the best shopper marketing strategies in retail and CPG and find case studies and examples to help your business implement effective marketing strategies.

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Digital Transformation in the Latin American Market
We had the privilege of participating with different panelists in Grupo Ohla’s session titled “High Impact Trends and Technologies”. The session highlighted the growing ...
Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.
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Beyond the Buzz: Practical Steps for Embracing New Retail Tech
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.
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Tyson + Trax: The Power of In-store Data in Retail Execution
In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...
In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.
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