Industry: Food & Beverage

Take a look at our blog posts, guides and advice topics on retail management for the food and beverage industry. Explore case studies and find tactics used by businesses that operate in the food and drinks sector to help improve sales of these Fast-Moving Consumer Goods (FMCG) items. This is a highly competitive area and often the companies who operate in this sector have to ensure that the technology they use is cutting edge. Explore all the latest industry trends and news from the Food & Beverage industry from retail to manufacturing.

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Case Study

Videos & Webinars

Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store

Technology and market leaders shared key learnings about how AI-powered solutions can help CPG brands and retailers improve their category strategy, track competitors and grow rev...

Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.

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Case Study

GoGo SqueeZ

GoGo SqueeZ used Trax Image Recognition and saw 11% increase in total points of distribution, 26% sales growth YoY, and 7% sales growth versus the period prior to using Trax.

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Case Study

Flying Embers

A burgeoning beverage manufacturer uses Dynamic Merchandising for greater visibility across stores, a firmer grasp on buyer behavior and to understand how shelf conditions are evolving.

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Major Brewery

A major brewery uses Trax to improve display execution and increase ROI from promotions.

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Case Study

Chosen Foods

This leading brand in avocado based dressings and oils used Trax Dynamic Merchandising to improve in-store execution and brand representation, leveraging a tech-powered, on-demand workforce for greater coverage and real-time visibility.