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Industry: Food & Beverage

Take a look at our blog posts, guides and advice topics on retail management for the food and beverage industry. Explore case studies and find tactics used by businesses that operate in the food and drinks sector to help improve sales of these Fast-Moving Consumer Goods (FMCG) items. This is a highly competitive area and often the companies who operate in this sector have to ensure that the technology they use is cutting edge. Explore all the latest industry trends and news from the Food & Beverage industry from retail to manufacturing.

Blog
Case Study
  • Videos & Webinars
Creator Brands Are Reshaping the Rules for CPG
At Tech for Retail in Paris, Pernod Ricard joined us on stage to explore how creator- and celebrity-founded brands are reshaping CPG — and why the shelf is where disruption shows...
Creator brands aren’t just changing marketing—they’re rewriting how disruption shows up on shelf. From the stage at Tech for Retail in Paris, Pernod Ricard joined us to unpack how creator- and celebrity-founded brands are reshaping CPG dynamics. In this conversation, David Gottlieb, CRO at Trax and Henri Mercier explore why loyalty is shifting faster than traditional tracking can follow—and how in-store intelligence helps brands spot change early and act with confidence.
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Blog
Case Study
  • Videos & Webinars
Cracking the code of retail’s new reality: How Mondelez is winning with execution
The grocery store has never been more competitive, and the pressure on CPGs to execute flawlessly has never been greater. However, it’s no longer just about flawless in-store act...
The grocery store has never been more competitive, and the pressure on CPGs to execute flawlessly has never been greater. However, it’s no longer just about flawless in-store activation, but whether your execution decisions are the right ones for the moment. From rising retailer expectations to persistent out-of-stocks, to the challenges of inflation, to enhanced shopper expectations, retail execution leaders are having to rewrite the playbook for how to win in the store.
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Blog
Case Study
Creator Brands are Reshaping the Rules for CPG Manufactures
At Tech for Retail, one of Europe’s largest retail trade show, Trax was on-site and had the privilege of taking the stage with our customer, Pernod Ricard, to dive deep into a tr...
Creator-led brands aren’t just changing marketing, they’re reshaping entire categories. From spirits to snacks, founders are bringing real ownership, emotional connection, and speed that traditional brands can’t ignore. This shift shows up first on the shelf, where loyalty, visibility, and execution decide who wins. In a market where disruption moves fast and often comes from unexpected places, brands need more than awareness. They need clarity inside the store to spot change early, act smarter, and stay ahead of what’s next.
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Webinar with Mondelez
Blog
Case Study
Retail Execution Uncovered: Top Questions & Insights from Our Mondelez Webinar 
Retail Execution Uncovered: Top Questions & Insights from Our Mondelez Webinar  Retail is undergoing a major transformation. Inflationary pressures, evolving shopper expectati...
Discover how CPG leaders are rethinking retail execution in the face of rising costs, shifting shopper expectations, and the growth of retail media. In our recent webinar with Mondelez, Trax explored how image recognition, AI, and gamification are transforming shelf visibility, motivating field reps, and connecting execution directly to shopper engagement. Read the full recap to see the top audience questions answered—and learn how Trax is helping brands turn execution into a true competitive advantage.
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Blog
Case Study
From Gut Feel to Data-Driven: How Shelf Intelligence is Reshaping Retail Execution
For years, retail execution lived in a world of gut instinct, legacy experience, and best guesses. Field sales and brand managers often relied on what they thought was happening ...
Retail execution is no longer about guesswork. With advances in image recognition and shelf intelligence, CPG teams can now see exactly what’s happening in-store—SKU by SKU, shelf by shelf. Real-time data empowers field reps to act with precision and sales teams to drive smarter strategies. The brands leading the pack are the ones using this data not just to react, but to gain a competitive edge.
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Blog
Case Study
Why Data Quality Still Matters: Garbage In, Garbage Out, in the Age of IR
Image Recognition (IR) has rightly earned its place in the CPG industries toolkit. It’s fast, scalable, and delivers shelf data in near real-time. But here’s the uncomfortable ...
Image Recognition (IR) has transformed how CPG brands capture in-store insights—but even the smartest tech is only as good as the data behind it. In this blog, Fraser Neil, VP of Sales CPG at Trax, explains why poor data quality still quietly sabotages performance, erodes trust with field teams, and prevents AI from delivering on its promise. Clean, consistent reference data isn’t a bonus—it’s the fuel that powers your entire IR engine.
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consumer in dairy products aisle
Blog
Case Study
The Cold Truth: Why Dairy Brands Need Smarter Merchandising 
The dairy category is one of the most high-stakes aisles in the store. Space is limited, demand is high, expiration dates are non-negotiable, and the pressure to stay in stock is c...
In a rapidly evolving market, dairy brands face the challenge of standing out amidst fierce competition. Traditional merchandising strategies are no longer enough to capture the attention of savvy consumers. This article delves into the cold truth about the dairy industry and explores innovative merchandising techniques that can elevate brand visibility and drive sales. Discover how leveraging data-driven insights, creative packaging, and engaging in-store experiences can transform the way consumers perceive dairy products. Join us as we uncover the secrets to smarter merchandising that can help dairy brands thrive in today’s dynamic marketplace.
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