Major Brewery
Trax Real-Time Snapshot earned a major brewery $45 million in incremental revenue
The challenge
The results
The client implemented Trax Real-Time Snapshot that delivers unprecedented visibility into merchandising execution performance in a rapid, cost-effective way.
The client gained insights into their merchandising performance across 15,000 stores every month. When management saw that they were able to identify and quickly resolve issues across all key retail outlets, down to the store level, they decided to implement a new incentive program with Trax data as the currency.
Information on which store locations are authorized for promotional displays are entered into the Trax system. Retail execution teams and distributors then use Trax to measure the quality of display execution at these stores. With this data integrated into sales force automation systems, managers can quickly see not only how their promotions perform but also how productive their field labor is.
The client is also able to generate improvement targets for each period and incentives supporting those goals that all parties can agree upon.
The bottom line
With this model in place, the client has seen an increase of 67% in display compliance which translates to $45 million in incremental revenue.
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