AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty.
Without customers, you lack sales, but more importantly, you lack a future for your brand. Brands and retailers are reeling from a year where high prices and inflation dominated headlines and were the driving force behind consumer behavior, and are now faced with recalibrating the one thing they can influence; how they connect with customers. They must identify new ways to build stronger, more meaningful connections that can withstand fluctuating prices. The way to do that is with data.
At Trax, data is at the heart of everything we do. The world’s leading CPGs and retailers turn to us for solutions that will optimize their retail execution to drive and more importantly, maintain customer engagement. With a million factors constantly at play, the most effective way to do this is by deploying a strong execution arm, specifically within your merchandising capabilities. Trax’s Dynamic Merchandising solution (which involves utilizing a flexible workforce) uses real-time insights to adapt and optimize product displays, pricing, promotions, and inventory placement in response to shifting consumer behaviors and market trends. This adaptability has made Dynamic Merchandising a cornerstone of modern retail execution, empowering brands and retailers to stay one step ahead in an ever-evolving marketplace.
So, how is this wealth of data gathered and applied? AI-powered Image Recognition (IR) provides real-time visibility into in-store conditions by capturing shelf images on mobile devices to create insights that brands can use to make informed decisions. This is critical to maintaining a competitive edge over brands that lack these data points, but more importantly, it enhances the shopper experience by ensuring favorite products are always on the shelf and offered at the right price at the right time. With the help of IR, brands can anticipate buyer needs rather than exist in a constant state of reaction.
The only constant in the grocery store is change. That’s why the successful deployment of a flexible workforce requires using AI to prioritize, optimize, and streamline store execution. Using IR to analyze various factors and determine the most critical tasks (restocking high-demand items or adjusting product displays) ensures that in-store teams focus their efforts on what drives the most value.
One of our organic kombucha manufacturer clients saw the benefits of our merchandising solution immediately. Leveraging our AI-driven merchandising platform, we were able to quickly identify gaps in compliance and fix the most urgent inventory issues first. Data collected using our solution uncovered that 15% to 20% of the stores were breaking up the four-pack, showing a strong consumer demand for a single-can offering. With the launch of a single-can SKU, the brand was able to drive a 25% increase in its retail presence with 600+ new product placements.
With the ability to capture data on camera, Dynamic Merchandising provides a continuous flow of metrics. These signals offer a real-time snapshot of shelf conditions, inventory levels, and shopper behavior, allowing brands to react instantly to changing circumstances. Retailers can minimize out-of-stocks and ensure optimal shelf presentation and engage with customers in a way that is both meaningful and impactful to the bottom line.
Dynamic Merchandising enables retailers to adjust pricing and promotions in real time to respond to demand, competitor pricing, and inventory levels.
We helped one of the world’s largest brewers earn $45 million in incremental revenue by helping them gain visibility into their promotions across 15,000 stores every month. With our real-time snapshots, they were able to identify and resolve issues across all key retail outlets, down to the store level, and quickly resolve issues. A unique merchandising model maximizes revenue opportunities by offering the right promotion at the right time, not only maximizing profits but also display compliance.
Dynamic Merchandising has changed the game for CPG brands and retailers struggling to address their unique in-store execution issues. Gone are the archaic, rigid models like costly dedicated retail labor forces and inconsistent, syndicated coverage from traditional agencies that create massive merchandising gaps. This has flipped the outdated and inefficient model on its head and is guiding brands to the right work, and the right store, at the right time in a sustainable and scalable way.
Give us some info so the right person can get back to you.
