Frozen food brands are becoming increasingly popular as consumers seek out meals that are quick, cost-effective, and easy to prepare. According to a recent survey conducted by Shopkick, nearly 80% of shoppers regularly buy frozen food, and 83% say convenience is the main reason. As the competition in the frozen food aisle grows, brands need innovative approaches to stand out and capture consumer interest. Shopkick, a consumer engagement platform, delivers tailored strategies to help frozen food brands create awareness of their products, engage with shoppers at the decision point – in the aisle, and ultimately drives sales.
The Frozen Food Market Opportunity
The frozen food category is thriving, with diverse offerings that appeal to a broad range of shoppers. Survey results show that over 70% of shoppers purchase frozen vegetables, over 60% buy ready-to-eat meals, and 67% indulge in desserts like ice cream and frozen cakes. These numbers highlight the strong demand for frozen food products across various categories… plus, who doesn’t like a category with a long shelf life?
Frozen food brands have an incredible opportunity to capitalize on this demand, but visibility on the shelf and fostering meaningful connections with consumers are essential. Shoppers are not only looking for products that meet their needs but are also influenced by brand recognition, engagement, and promotional strategies. To seize the full potential of the market, brands must go beyond the basics and create experiences that encourage trial, loyalty, and repeat purchases.
Challenges for Frozen Food Brands
Despite the promising market landscape, frozen food brands face several challenges that can hinder growth. Shelf space is highly competitive, with products vying for consumer attention in often crowded and disorganized aisles. In fact, over 50% of shoppers report being more likely to purchase when shelves are well-organized and easy to browse (p.s. Trax offers support with our Execution solution that can help here too). Disorganized shelves make it harder for shoppers to discover new products, often resulting in missed opportunities.
Promotions also play a significant role in influencing purchase decisions, with 72% of shoppers stating that discounts impact how many items they buy. Without effective promotional strategies, brands risk losing customers to competitors who can offer more enticing deals. These challenges underscore the importance of both physical shelf presence and digital engagement for frozen food brands.
How Shopkick Solves These Challenges
Shopkick offers frozen food brands a comprehensive solution to overcome these hurdles. Through a combination of in-app promotions, branded lookbooks, and gamified shopping experiences, Shopkick drives awareness, engagement, and loyalty throughout the consumer journey.
But what Shopkick can offer that other engagement and reward solutions cannot, is the ability to engage with a consumer at the time of decision. A brand can utilize different media partners for top-of-funnel awareness and bottom-of-funnel sales, but it’s very hard to sway decision and have shoppers pick up your product… Shopkick makes this happen. By offering product scans, Shopkick creates an experience that is enticing shoppers to go find your product in the store. By offering educational and awareness tactics, we’re driving shoppers directly to the point where they fill their basket. From before lease line to check out, we have your back.
The Power of Consumer Insights
Understanding consumer behavior is critical for frozen food brands to refine strategies and maximize ROI. Shopkick delivers actionable consumer insights with first-party data, shopper survey responses, and shopper behavior/basket analytics. These insights allow brands to measure campaign success and adjust tactics based on real-world feedback.
For frozen food brands, this means uncovering valuable information such as which promotions drive the most engagement, what’s a shopper’s basket look like, if they were planning to purchase that day, and so much more. By leveraging these insights, brands can optimize marketing efforts, enhance the shopper experience, and ultimately boost sales.
The Bottom Line: Shopkick has your back
Frozen food brands have a unique opportunity to thrive in a growing market, but success requires strategic efforts to capture attention, build loyalty, and foster meaningful connections with consumers. Shopkick’s innovative platform empowers brands to achieve these goals, offering proven tools to enhance visibility, engagement, and campaign performance.
Let’s talk
Ready to elevate your frozen food brand’s impact? Contact Shopkick today and discover how our solutions can help you drive results in the frozen food aisle. Let’s unlock your brand’s full potential together!
Give us some info so the right person can get back to you.
