Trax supports the digitization of physical stores through product shelf image recognition

Trax, which is based in Singapore and develops computer vision solutions for retailers in countries such as the United States, United Kingdom, and Russia, will make a full-fledged entry into Japan and announce future strategies and introduction examples in each country. “Trax Innovation Day World 2019” was held in Tokyo.

The solution announced this time is a service that analyzes and digitizes images taken from store shelves. It is to improve the efficiency of audits of product shelves that have been manually operated, and to analyze information using data science.

"CPGs harnessing real-time shelf data today are identifying new growth opportunities much quicker than those who aren't." - Nadav Itach, Managing Director, APAC at Trax

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