The Path to Purchase Institute honored the winners of its ninth annual Women of Excellence Awards and revealed this year’s overall Executive of the Year at a ceremony at P2PI LIVE & Expo in Schaumburg, Illinois, on Nov. 13.

The program recognizes female marketers and executives from brands, retailers, agencies and solution providers for their achievements in influencing the commerce marketing industry and shoppers along the path to purchase.

The 2024 class of 35 women receiving top honors, by category, can be found here: https://p2pi.com/celebrating-p2pis-2024-women-excellence, including Trax’s Chief Marketing Officer, Brittany Billings, who won the award in the Mentorship category.