Singapore image recognition solutions firm Trax leverages new retail in China – Trax

Singapore image recognition solutions firm Trax leverages new retail in China

The traditional store has changed very little in the past century, said Nancy Wang, the managing director of Trax Greater China Region in an interview with KrASIA

In China, when so much is now online, e-commerce giants Alibaba and its rivals are now going offline, leveraging customer engagement to generate more revenue and loyalty. Popularly known as ‘new retail’, this trend adds technology to the offline shopping experience: shoppers now find themselves doing retail therapy in unmanned stores, playing games in shops to win discounts, and trying on apparel virtually. Trax plays a part in ‘new retail’ with its image recognition solutions, which help prevent out-of-stock issues, she said.

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