BOSTON, December 4, 2025 — Shopkick, a Trax company, has announced the launch of My Shopkick, a major platform update designed to provide shoppers with a deeply personalized and rewarding experience, while driving measurable growth for brand partners.
Powered by proprietary AI, My Shopkick curates smart deals based on user preferences, location, and shopping habits. The new features focus on accelerating conversion and building lasting brand loyalty by offering interactive, story-style content that can drive engagement rates up to 30%. Key enhancements include personalized offers, a sleek reward progress tracker, and the ability to bookmark favorite deals and stores for seamless access.
According to Brittany Billings, Chief Marketing Officer at Trax, “My Shopkick is the culmination of real community input… combined with deep personalization technology powered by our proprietary AI.” This co-created experience ensures the app evolves in step with the needs of both users and advertisers.
Read the full press release on PR Newswire.