—June 18, 2025— Trax Retail has been honored with a Newsweek AI Impact Award for Best Outcomes, Product Development and Innovation in the Brand & Retail category. This prestigious recognition highlights Trax’s leading image recognition technology, which operates in over 90 countries and helps top consumer goods companies enhance product sales.
Trax’s innovative AI solution trains computers to identify items in shopping aisles, providing real-time data and metrics with an impressive 95 percent accuracy in in-store data capture. The company also engages consumers through its Shopkick app and plans to expand insights with augmented reality.
For more information about Newsweek’s AI Impact Awards 2025 in Brand & Retail, please visit: Newsweek AI Impact Awards 2025: Brand & Retail
