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Content Type: Videos & Webinars

Explore all our latest videos and educational webinars about Trax’s solutions along with insights into the retail and CPG industry. Find case studies covering retail management strategy, and view case study videos detailing the various challenges faced by retail and the CPG marketplace. Watch our videos to learn more about the latest retail and CPG industry trends.

Blog
Case Study
  • Videos & Webinars
Creator Brands Are Reshaping the Rules for CPG
At Tech for Retail in Paris, Pernod Ricard joined us on stage to explore how creator- and celebrity-founded brands are reshaping CPG — and why the shelf is where disruption shows...
Creator brands aren’t just changing marketing—they’re rewriting how disruption shows up on shelf. From the stage at Tech for Retail in Paris, Pernod Ricard joined us to unpack how creator- and celebrity-founded brands are reshaping CPG dynamics. In this conversation, David Gottlieb, CRO at Trax and Henri Mercier explore why loyalty is shifting faster than traditional tracking can follow—and how in-store intelligence helps brands spot change early and act with confidence.
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Blog
Case Study
  • Videos & Webinars
Cracking the code of retail’s new reality: How Mondelez is winning with execution
The grocery store has never been more competitive, and the pressure on CPGs to execute flawlessly has never been greater. However, it’s no longer just about flawless in-store act...
The grocery store has never been more competitive, and the pressure on CPGs to execute flawlessly has never been greater. However, it’s no longer just about flawless in-store activation, but whether your execution decisions are the right ones for the moment. From rising retailer expectations to persistent out-of-stocks, to the challenges of inflation, to enhanced shopper expectations, retail execution leaders are having to rewrite the playbook for how to win in the store.
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Blog
Case Study
  • Videos & Webinars
Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf
Our very own David Gottlieb joins EMARKETER‘s Behind the Numbers to discuss the impact of empty shelves in retail and how Trax’s Signal-Based Merchandising (SBM) helps p...
In the fast-paced world of retail, understanding consumer behavior is crucial. "Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf" delves into the intricate relationship between stock availability and sales performance. Discover how data-driven insights can transform your merchandising strategies, ensuring that your shelves are never empty when customers are ready to buy. Explore the hidden signals that drive purchasing decisions and learn how to leverage them to enhance customer satisfaction and boost your bottom line. Don’t miss out on the opportunity to turn insights into action and elevate your retail game!
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Blog
Case Study
  • Videos & Webinars
Beyond the Buzz: Practical Steps for Embracing New Retail Tech
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.
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Blog
Case Study
  • Videos & Webinars
Trax + Kraft Heinz chat Image Recognition
Discover how to conquer the Latin American market! In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024...
In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.
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Andrew van der Vord
Blog
Case Study
  • Videos & Webinars
Industry Trends Across Consumer Retail
This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and pe...
This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and performance across different retail subsectors.
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