Content Type: Videos & Webinars

Explore all our latest videos and educational webinars about Trax’s solutions along with insights into the retail and CPG industry. Find case studies covering retail management strategy, and view case study videos detailing the various challenges faced by retail and the CPG marketplace. Watch our videos to learn more about the latest retail and CPG industry trends.

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Case Study
  • Videos & Webinars
Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store
Technology and market leaders shared key learnings about how AI-powered solutions can help CPG brands and retailers improve their category strategy, track competitors and grow rev...
Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.
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Blog
Case Study
  • Videos & Webinars
Boosting retail sales of alcohol in a challenging climate with strategic merchandising innovation
Manufacturers have always faced restrictions on alcoholic beverage advertising and sales that are dependent on a complicated web of state laws and local ordinances. Supply related...
Discover how alcoholic beverage companies are addressing today's challenges with out-of-the- box approaches to merchandising at the retail level, including industry-leading artificial intelligence (AI) technology and innovative, cost-effective solutions to staffing issues.
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