Blog Topic: retail
Conquistando el Mercado Latinoamericano: Estrategias y Desafíos
En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado “Conquistando el Mercado Latinoamericano,” presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.
Learn MoreInsight to Impact: The Power of In-store Data in Retail Execution
In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, “Insight to Impact: Using In-Store Data for Retail Execution Strategies,”, presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today’s retail landscape.
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How AI Merchandising is Changing The Retail Industry
Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.
Learn More5 grocery retail trends shaping the industry in 2021
5 key takeaways from the Trax Retail Renaissance virtual roundtable held on 15 April 2021, where a panel of six distinguished retail experts, moderated by CNN anchor Richard Quest, discussed some of the most important trends and challenges retailers face today.
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