Blog Topic: retail
Keywords in Retail: Insights from NACDS TSE 2024
The retail landscape is evolving at hyper speed, and the challenges that come with it are complex and multifaceted. At this year’s NACDS TSE in Boston, we delved deep into the pressing issues that brands are facing at the point of sale. From engaging discussions with current partners to discovering innovative approaches from new brands, it was clear that the industry is ripe for transformation.
Learn MoreUnlocking Retail Success: Category Management Association interview with Matt Greene
In an insightful interview with the Category Management Association, Matt Greene, Vice President of Enterprise Sales and Account Management, Americas at Trax, shared his expertise on the role of shelf audits in the retail space. This interview highlights key questions and Matt’s valuable insights into how Trax is transforming the retail landscape through innovative solutions.
Learn MoreConquistando el Mercado Latinoamericano: Estrategias y Desafíos
En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado “Conquistando el Mercado Latinoamericano,” presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.
Learn MoreInsight to Impact: The Power of In-store Data in Retail Execution
In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, “Insight to Impact: Using In-Store Data for Retail Execution Strategies,”, presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today’s retail landscape.
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How AI Merchandising is Changing The Retail Industry
Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.
Learn More5 grocery retail trends shaping the industry in 2021
5 key takeaways from the Trax Retail Renaissance virtual roundtable held on 15 April 2021, where a panel of six distinguished retail experts, moderated by CNN anchor Richard Quest, discussed some of the most important trends and challenges retailers face today.
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