Retail Management Blog
Explore Trax’s latest resources, blog posts, client success stories and webinars that will help make an impactful difference to the retain management strategy of your organization. From how to guides and solutions relating to the retail and CPG industry, to all the latest retail news and sector developments, Trax’s retail management blog covers all the areas that you will need to improve the bottom line of an organization and help optimize its retail management implementation.
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Learn How AI Merchandising Will Reshape Retail
The future of retail is calling out to all retailers and CPG brands. Are you prepared for a revolutionary shift in retail? The indust...
Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.
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At this years AdWeek Events, Trax engaged in a conversation with Mondelez’s Regional Vice President of Omni Shopper Activation and Strategic Partnership, Steve McGowan. This ...
From watching the video, gain better insights into various aspects of consumer engagement, shopper marketing, and the evolving landscape of retail, particularly in the context of digital technology integration.
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In today’s rapidly evolving Consumer Packaged Goods (CPG) landscape, optimising shelf space is more critical than ever. Retailers and CPG companies alike strive to maximise ...
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Discover the strategies and unique data collection that leading CPG brands are using to ensure products are on the shelf, displayed correctly and moving those units just as fast....
Discover the strategies and unique data collection that leading CPG brands are using to ensure products are on the shelf, displayed correctly and moving those units just as fast.
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5 Questions brands can answer with Signal-Based Merchandising
“Which stores need attention?” and other questions Signal-Based Merchandising data can answer
On a scale of 1-10, ...
5 Questions brands can answer with Signal-Based Merchandising
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Every loyal shopper knows the frustration of discovering that their favorite product is out of stock (OOS) or in the wrong location. But as the battle to win at the shelf intensifi...
Retail execution is a business process designed to ensure that a consumer goods manufacturer’s overall brand strategy is executed in retail stores. Put simply, retail execution aims to put the right product on the right shelf at the right time.
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As consumer behavior continues to change – retailers are increasingly having to position themselves to provide omnichannel services that can meet these evolving digital consumer ...
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Augmented reality marketing campaigns have been slower than expected to take off, and much of this has been due to the lack of AR-compatible mobile platforms. While many brands ha...
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In-store digital marketing today looks very different than in-store digital marketing even five years ago. When looking to boost sales, brands and retailers should consider leverag...
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The retail powerhouses of America have a synergistic relationship between their brick-and-mortar stores and eCommerce sites.
Walmart, Kroger, Costco, Home Depot, Walgreens, CVS, ...
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Augmented reality marketing campaigns and rewards programs are shopper marketing examples used by brands that have been found to improve sales. These companies are leveraging both...
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According to the National Retail Federation, the economy is in good financial shape, and so are consumers. Retail sales in the United States have seen steady 3-5% year-over-year...
