Retail Management Blog
Explore Trax’s latest resources, blog posts, client success stories and webinars that will help make an impactful difference to the retain management strategy of your organization. From how to guides and solutions relating to the retail and CPG industry, to all the latest retail news and sector developments, Trax’s retail management blog covers all the areas that you will need to improve the bottom line of an organization and help optimize its retail management implementation.
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As consumer behavior continues to change – retailers are increasingly having to position themselves to provide omnichannel services that can meet these evolving digital consumer ...
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Augmented reality marketing campaigns have been slower than expected to take off, and much of this has been due to the lack of AR-compatible mobile platforms. While many brands ha...
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In-store digital marketing today looks very different than in-store digital marketing even five years ago. When looking to boost sales, brands and retailers should consider leverag...
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The retail powerhouses of America have a synergistic relationship between their brick-and-mortar stores and eCommerce sites.
Walmart, Kroger, Costco, Home Depot, Walgreens, CVS, ...
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Augmented reality marketing campaigns and rewards programs are shopper marketing examples used by brands that have been found to improve sales. These companies are leveraging both...
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According to the National Retail Federation, the economy is in good financial shape, and so are consumers. Retail sales in the United States have seen steady 3-5% year-over-year...
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Aligning the in-store experience with online and mobile channels should be a priority for every retailer. We now see these different channels are not competing with one another, bu...
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Market cultures, social circles, personal preference, and psychology are all factors influencing consumer behavior in the shopping aisle. These factors aren’t static, meaning bra...
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Video advertising’s potential advantages and disadvantages are open to debate. Many companies have found video to be a powerful converter and have made it an integral part of the...
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An effective retail marketing strategy generates consumer interest and drives in-store sales.
In order to ensure your marketing strategy proves effective, it should be tailored to ...
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Mobile app partnerships offer brands the opportunity to take advantage of innovative marketing methods, leveraging the app’s loyal users. Many brands see significant succ...
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Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goal...
