Retail Management Blog
Explore Trax’s latest resources, blog posts, client success stories and webinars that will help make an impactful difference to the retain management strategy of your organization. From how to guides and solutions relating to the retail and CPG industry, to all the latest retail news and sector developments, Trax’s retail management blog covers all the areas that you will need to improve the bottom line of an organization and help optimize its retail management implementation.
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Aligning the in-store experience with online and mobile channels should be a priority for every retailer. We now see these different channels are not competing with one another, bu...
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Market cultures, social circles, personal preference, and psychology are all factors influencing consumer behavior in the shopping aisle. These factors aren’t static, meaning bra...
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Video advertising’s potential advantages and disadvantages are open to debate. Many companies have found video to be a powerful converter and have made it an integral part of the...
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An effective retail marketing strategy generates consumer interest and drives in-store sales.
In order to ensure your marketing strategy proves effective, it should be tailored to ...
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Mobile app partnerships offer brands the opportunity to take advantage of innovative marketing methods, leveraging the app’s loyal users. Many brands see significant succ...
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Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goal...
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The ability to use white label branding as a marketing strategy is one which requires the backing of a powerful brand. There’s been an increased i...
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As gaining shelf space becomes more competitive for brand awareness, marketers should be looking into leveraging one of the various types of product positioning strategies.
A long-...
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CPG brands understand the critical role reset merchandisers play in creating an optimal shopping experience. These merchandisers are entrusted with implementing new displays and en...
Learn the 5 reasons why CPGs should opt for Trax Dynamic Merchandising’s Flexforce when they want to conduct resets.
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From a school teacher who is also an Uber driver to a stay-at-home parent who stocks supermarket shelves on occasion, millions of Americans are taking advantage of the gig economy....
Now more than ever, more Americans are taking advantage of the gig economy. Learn more about how CPGs can take advantage of this new workforce and how it can benefit your brand.
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As inflation and a pending recession continue to loom over Americans’ lives, holiday shoppers are more price-sensitive than ever before. With recent data from Shopkick (a Trax co...
Read on for the top trends that our research uncovered about consumer behaviors/preferences around holiday shopping, how these trends overwhelmingly impact CPGs, and how business leaders can adapt.
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In the world of consumer-packaged goods (CPG), a distributor provides a bridge between producers and retailers.
Because of what they do, distributors play a critical role in busi...
If your retail business is considering a partnership with a distributor, here are a few key considerations before you sign a deal.
