Blog Articles
Explore Trax’s latest resources that will make a difference
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Case Study
Mobile app partnerships offer brands the opportunity to take advantage of innovative marketing methods, leveraging the app’s loyal users. Many brands see significant succ...
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Case Study
Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goal...
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The ability to use white label branding as a marketing strategy is one which requires the backing of a powerful brand. There’s been an increased i...
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As gaining shelf space becomes more competitive for brands, marketers should be looking into leveraging one of the various types of product positioning strategies. A long-time stap...
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CPG brands understand the critical role reset merchandisers play in creating an optimal shopping experience. These merchandisers are entrusted with implementing new displays and en...
Learn the 5 reasons why CPGs should opt for Trax Dynamic Merchandising’s Flexforce when they want to conduct resets.
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From a school teacher who is also an Uber driver to a stay-at-home parent who stocks supermarket shelves on occasion, millions of Americans are taking advantage of the gig economy....
Now more than ever, more Americans are taking advantage of the gig economy. Learn more about how CPGs can take advantage of this new workforce and how it can benefit your brand.
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As inflation and a pending recession continue to loom over Americans’ lives, holiday shoppers are more price-sensitive than ever before. With recent data from Shopkick (a Trax co...
Read on for the top trends that our research uncovered about consumer behaviors/preferences around holiday shopping, how these trends overwhelmingly impact CPGs, and how business leaders can adapt.
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In the world of consumer-packaged goods (CPG), a distributor provides a bridge between producers and retailers.
Because of what they do, distributors play a critical role in busi...
If your retail business is considering a partnership with a distributor, here are a few key considerations before you sign a deal.
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When starting and operating a business, promoting your products and services can drive sales and increase brand reputation. Choosing the right marketing strategies for your retail ...
From demos to merchandise, here are promotional strategies that actually work — and how to put them into practice.
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Successful small businesses are often at a crossroads when it comes time to expand. Entrepreneurs have to make strategic choices about where to expand their business, what location...
To reach the right audience, scaling businesses need to use insights to know where they can expand their business next.
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As part of our webinar series in collaboration with Branchfood, we brought together founders of emerging brands to discuss best practices for brands to successfully engage with bu...
Emerging brands often struggle to scale. Three beverage founders share their best strategies to build up market demand.
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Case Study
As part of our webinar series in collaboration with Branchfood, we sat with three founders to explain how functional beverage brands get noticed, earn shelf space and build a loya...
Functional beverage brands often have to fight hard for the spotlight. Three successful founders share their secrets to getting noticed.
