Blog Industry: general

3 mistakes emerging brands must avoid at launch

Here are 3 common yet entirely avoidable mistakes brands must be aware of and address while launching.

3 ways emerging brands can win and retain consumers

Here are 3 tips from experts on how emerging consumer packaged goods (CPG) brands can gain and retain new consumers.

Ex-buyers spill the beans on how emerging brands can get into – and stay in – coveted retailers

For emerging brands, getting into large retailers isn’t easy. These five secrets from ex-buyers at Target can ensure they secure themselves a spot and stay there.

Highlights from the 2022 Category Management Conference

Held at the Gaylord Palms Resort and Convention Center in Florida, the 2022 CMA | SIMA Conference presented an opportunity for much-needed discussions on the business-critical issues facing today’s retail industry. 

How Mars Petcare drove category growth with Trax

3 problems, one dynamic solution: How one of America’s biggest CPGs uses Trax Dynamic Merchandising across its sales operations

Trax reporting and analysis sets them apart. This coupled with their speed and the way they manage each project from start to finish with total focus on outcomes is why we used Trax DMX during the pandemic and why we plan to expand with Trax over coming years.

How retailers can ensure shopper retention in the omnichannel era

With the surge in online shopping, how can grocery retailers keep customers coming back for more? By ensuring on-shelf product availability and reducing the need for substitutions.

Why CPG leaders build Perfect Stores

In this blog, we explain why Perfect Stores are more relevant than ever and how to optimize their impact.

Closing the gap — How improving shelf visibility increases CPG sales

Poor retail execution is a major reason consumer packaged goods (CPG) brands struggle. New technologies such as Image Recognition can help them meet this challenge, yet many CPG companies still default to manual checking. For anyone who develops, executes or advises on sales strategy, keeping up with the latest ways to ensure constant shelf visibility is a must. 

How to build a perfect store in retail: 5 steps to drive sales growth

A perfect store strategy allows brands and retailers to create an enhanced shopping experience that helps shoppers find what they are looking for quickly and trigger impulse purchases. Find out how to create the perfect store program.