Blog Articles
Explore Trax’s latest resources that will make a difference
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Case Study
Shoppers either walk into a store with the intention of buying something specific, or just stroll around to pass the time and maybe find something they suddenly desire – whe...
A perfect store strategy allows brands and retailers to create an enhanced shopping experience that helps shoppers find what they are looking for quickly and trigger impulse purchases. Find out how to create the perfect store program.
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Case Study
In 2020, we saw a massive leap in online grocery. Within a few weeks, the industry reached numbers that were unexpected for at least four more years. In a snap, what seemed like a...
Fulfilling grocery orders while maintaining ecommerce profitability is a growing challenge. See how optimizing in-store picking can help your bottom line.
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Case Study
Lorant Csonka is a Mobile Developer, originally from Hungary but currently working with the CPG Development team in the UK. When he’s not busy developing an app used by thousand...
Lorant Csonka is a Mobile Developer, originally from Hungary but currently working with the UK team. When he’s not busy developing an app used by thousands every day, he is probably out there road-tripping and exploring the British countryside.
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Case Study
When the world shut down in response to the pandemic, only a handful of businesses remained essential — grocery stores being one of the most critical. Retailers and brands scramb...
When the world shut down in response to the pandemic, only a handful of businesses remained essential — grocery stores being one of the most critical. Retailers and brands scrambled to adapt to a new reality, where demand for online ordering and delivery skyrocketed.
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Case Study
1 promotion displayed incorrectly, 1000’s of products unsold, $100,000’s of revenue loss: This is the Butterfly Effect.
One simple problem on the shelf has a huge impact on you...
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Case Study
The COVID-19 pandemic severely impacted US brands and retailers in 2020. From supply-chain disruptions, field-labor shortages, and changing channel dynamics, to significant shifts ...
The COVID-19 pandemic affected supply chains across the US like never before. Trax conducted research in 2020 and again in 2021, and compared availability of 10 key product categories across geographies and retailers. Here's what we found.
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Case Study
Iris Guzmán is an Operations Service Manager from Mexico who is responsible for ensuring customer satisfaction with accurate insights. When she is not busy providing operations m...
We catch up with Operations Service Manager Iris Guzmán who has an insatiable appetite for meeting new people, trying new food and experiencing new cultures!
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Case Study
Retail has changed immeasurably over the last few years, yet many companies are still using merchandising agencies that follow the methods of the last century and provide only ‘f...
The rapid changes brought about by Covid-19 revealed the limitations of traditional merchandising agencies, which are not geared to respond rapidly to changed circumstances and demands. Trax Dynamic Merchandising leverages image recognition to direct a merchandising field workforce, enabling it to respond rapidly and precisely while keeping shelves stocked, and customers happy.
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Case Study
Retail merchandising is an essential tool for positive shopper experiences. Effective merchandising ensures products, pricing, promotions and messages are displayed to the shopper ...
Retail merchandising is an essential tool for positive shopper experiences. To regain loyalty that may have eroded due to the pandemic, brands must ensure shoppers can easily find the products they are looking for and feel incentivized to purchase again.
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Case Study
Matthew is a Senior Operations Manager responsible for the Trax App implementation and data collection. When he’s not ensuring the perfect data flow, he’s busy cross stitching...
Trax celebrates PRIDE 2021. We talk to Senior Operations Manager Matthew on what Pride means to him and how employers can become allies.
Blog
Case Study
COVID-19 led to supply-chain and inventory management difficulties for brands and retailers alike. While some brands and retailers struggled to cope, others embraced technology and...
COVID-19 led to supply-chain and inventory management difficulties for brands and retailers alike. While some brands and retailers struggled to cope, others embraced technology and innovative services to overcome the challenges.
Blog
Case Study
The retail market went through a dramatic change as the pandemic raged around the world in the past year and a half. In response, some retailers and consumer packaged goods (CPG) b...
At the Trax Retail Renaissance 2021 roundtable, retail experts shared some of the recent trends in the industry and gave advice on how successful brands and retailers should respond in today’s climate.